WEBVTT

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I want to tell you why those

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visual skills are important
and why they're not really art related.

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So you don't need to be great
at illustration drawing and anything like

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that to have better visual skills.

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And the reason for visual skills
and their importance is that right now

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the attention span of most humans
is shorter than a goldfish.

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And the study done on that was done
in the year 2000, around the year 2000.

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So it's been 20 years after that.

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So we're probably even lower right now.

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We might be on
like the attention span of an end.

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So it dropped from 12 seconds
to just 8 seconds

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because we are bombarded constantly
by stimuli from every direction.

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And this also led to a lot of very odd
color choices

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by some companies that are pushing colors
that are clashing on purpose.

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And those colors are interpreted
by our brain as something ugly.

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But at the same time,
they are so contrasty

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that we kind of notice them faster.

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So we are basically being forced

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cognitive overload
just to to notice something.

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The reason for that, the whole

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attention span and why

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it's important is that everything
that you do competes for attention.

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So there's like a lot of designers
right now

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that are sending their resumes
and portfolios to those same recruiters

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and the same companies
and the same clients.

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And you need to stand out from that crowd
to be able to even compete because people

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don't simply have the time to to actually
thoroughly read when you send them.

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And also looking at it this way,
the standard heatmap kind of way.

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As you can see, the biggest hit on this

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image is on my face because I'm looking
directly at the camera here.

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And this is a primal instinct
that actually focuses

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our attention on the eyes
because we want to see if that person

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actually means some harm to us
or is in any way threatening.

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So it's like a primal instinct.

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And also my finger catches
a little bit of attention

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because if we're pointing at something,
it might be important for you

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to understand that as well.

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So you need to check it out.

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And then the text
is probably the least important part,

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but it's big,
so it gets a little bit of attention.

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But if I changed one little thing in this
image, just looking to the side note,

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front and center, just to the side
like this and looking at the text,

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then this text will actually get
most of the attention here.

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That's because we also need to know
what other people

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are looking at this Also,
that primal instinct,

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we need to be able to see what they see
because they

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might be looking at a predator
or they might be looking at something

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that we want some food
or shelter or whatever.

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So something
that is really important to us.

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And of course, if we kind of dumb it down
to the most obvious scenario in our case,

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we want to be effective
in reaching recruiters and clients,

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but in reality is for everyone.

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So if you're doing anything visual,
other people are going to look at it.

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Are those people are that
people are going to see it

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and they're going to evaluate it
and paid enough attention

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or not enough attention,
depending on how good the visuals are.

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That is all
because people buy with their eyes.

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We might say that of course

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merit is important
and knowledge is important, but in reality

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we look at shiny new Apple products,
for example, and we get that

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craving like, Do I really need that
new laptop with a notch?

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I don't think so,
but it's so shiny and so nice

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and we get this subconscious crave to
to write a note to get the thing

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or to be interested in it
more just because it looks good.

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So good design, good visual design
is something that can actually

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influence
our decisions in in a big, big way.