WEBVTT

1
00:00:12.960 --> 00:00:15.400
So part of the business case that we made was that

2
00:00:15.400 --> 00:00:18.320
accessibility impacts usability and SEO.

3
00:00:18.480 --> 00:00:20.960
Don Norman has a great quote about that

4
00:00:20.960 --> 00:00:23.800
disability is about making it easier for everyone.

5
00:00:23.800 --> 00:00:27.280
I like to say that accessibility is a cousin of usability.

6
00:00:27.280 --> 00:00:28.440
They're their sister,

7
00:00:28.440 --> 00:00:31.040
and it's because you're optimizing your code,

8
00:00:31.040 --> 00:00:32.520
simplifying your layouts,

9
00:00:32.880 --> 00:00:36.360
you know, maybe a little strategically for screen readers, right?

10
00:00:36.360 --> 00:00:39.040
Knowing that things like maps are going to get in the way

11
00:00:39.040 --> 00:00:41.160
or that a layout is going to impact

12
00:00:41.160 --> 00:00:43.440
the way that a screen reader accesses it.

13
00:00:43.440 --> 00:00:45.920
And it's the same for SEO, you've done any SEO

14
00:00:45.920 --> 00:00:49.000
or played around with the way Googlebot thinks and parses a page,

15
00:00:49.000 --> 00:00:51.520
it's very structured, it's very strategic.

16
00:00:51.520 --> 00:00:54.680
And once you realize how it does that,

17
00:00:54.680 --> 00:00:57.160
you can think that way when you're designing as well.

18
00:00:57.160 --> 00:00:58.640
So plain English,

19
00:00:58.880 --> 00:01:00.480
consideration for the end user,

20
00:01:00.480 --> 00:01:02.280
browser and device compatibility.

21
00:01:02.280 --> 00:01:05.519
You know, this is where usability and accessibility are combined

22
00:01:05.519 --> 00:01:09.160
with that goal of useful, usable, searchable.

23
00:01:09.360 --> 00:01:12.880
And the key is quick and efficiently and painless.

24
00:01:12.920 --> 00:01:16.560
That's critical for accessibility even more than usability.

25
00:01:16.560 --> 00:01:19.560
So accessibility impacts SEO, Right?

26
00:01:19.560 --> 00:01:22.760
And the reason is because the better the experience

27
00:01:22.760 --> 00:01:26.040
and time on site is the main factor, right?

28
00:01:26.040 --> 00:01:29.880
For the Nielsen/NetRatings maybe ten years ago

29
00:01:30.200 --> 00:01:34.120
set the standard from unique visits to time on site,

30
00:01:34.280 --> 00:01:34.800
which is why

31
00:01:34.800 --> 00:01:38.520
Facebook and other sites try and keep
you locked in right to view their content

32
00:01:38.640 --> 00:01:41.640
because their advertisers
incentivize them with time on site.

33
00:01:41.960 --> 00:01:45.520
Well, the more you do that, the
more Google's algorithm likes your site.

34
00:01:45.520 --> 00:01:49.800
Making graphical information
searchable like all graphical information.

35
00:01:49.800 --> 00:01:50.760
Google likes that.

36
00:01:50.760 --> 00:01:53.040
So that's a ranking indicator.

37
00:01:53.240 --> 00:01:59.080
Screen reader testing can also help you figure
out what's missing from your SEO keywords, right?

38
00:01:59.080 --> 00:02:01.200
So if you look at your Alt text, you can be like

39
00:02:01.200 --> 00:02:03.960
- Oh, wait a minute, we haven’t optimize this.

40
00:02:03.960 --> 00:02:09.440
Now, if you optimize your usability,
it doesn't necessarily impact accessibility.

41
00:02:09.440 --> 00:02:12.960
And if you optimize SEO, it doesn't
necessarily impact accessibility.

42
00:02:12.960 --> 00:02:14.880
So it's really the other way around.

43
00:02:14.880 --> 00:02:18.000
And modify, optimize accessibility

44
00:02:18.000 --> 00:02:21.600
can improve SEO, can improve usability.

45
00:02:21.800 --> 00:02:23.880
It's not mutually bi directional.