WEBVTT

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How do Gestalt Principles apply to typography?

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This is really important to note, that continuation is essential for typography

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because I see this all the time where designers want to be clever.

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And here on the left-hand side, we have some right-aligned and left-aligned type which are living back to back,

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and we know from the hue structure that we're intended to read this as 'Back To School Sale',

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but this is not how we're going to read it.
Because of continuation,

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we are following a baseline, as this example in Latin text.

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So, we don't read 'Back To School Sale'; we read 'Back School To Sale',

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which completely disrupts the message.

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So, instead of doing something like this,
think through continuation.

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The example on the right-hand side makes way more sense and will not disrupt our legibility or readability

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because we're following continuation, thinking about that baseline.

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And continuation can also create a beautiful implied motion.

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So, here we can use this in a really expressive way, following this line.

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'They gracefully descend the stairs to arrive at the party.'

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That adds just a little bit more social meaning for us.