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Design thinking is a non-linear, iterative process

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that teams use to understand users,
challenge assumptions, redefine problems,

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and create innovative solutions
to prototype and test.

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It is most useful to tackle problems

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that are ill defined or unknown.

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In a rapidly changing world,

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organizations must be able to adapt
and innovate quickly to survive.

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Design thinking is a powerful tool
that can help organizations to do just that.

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By focusing on the user and their needs,
he can help teams to develop creative solutions

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that meet the real needs of the people they serve.

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The end goal of a design
thinking process is to create a solution

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that is desirable, feasible and viable.

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This means that your product
should satisfy the needs of a user,

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be feasible to implement
and have a financial model as well.

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During the bulk of your design thinking
process, you'll focus on desirability

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as you are concerned
with testing your ideas

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and validating your hypothesis
about your users.

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Towards the end of your project, however,

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you should bring the focus
to feasibility and viability

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so that your solution can be sustainable.