WEBVTT 00:00:00.240 --> 00:00:03.660 So, this is just a  simple little story I want to tell. 00:00:04.500 --> 00:00:06.765 Imagine that you're sitting on a couch: 00:00:06.765 --> 00:00:09.716 a great TV, good sound system, comfy couch, 00:00:09.716 --> 00:00:15.286 and I bring to you your best favorite snack food of choice. 00:00:15.286 --> 00:00:18.840 Maybe it's Terra chips or 00:00:18.840 --> 00:00:21.738 Doritos or granola or whatever it is; 00:00:21.738 --> 00:00:24.316 I bring you an enormous bag of it, 00:00:24.316 --> 00:00:26.997 just a huge bag and I put it on your lap. 00:00:26.997 --> 00:00:29.600 And then on the TV I put on whatever 00:00:29.600 --> 00:00:32.180 your favorite binge show of choice is. 00:00:32.180 --> 00:00:34.488 Maybe it's basketball or maybe it's 00:00:34.488 --> 00:00:36.774 a British drama 00:00:36.774 --> 00:00:39.682 or a reality TV show – you know. 00:00:39.682 --> 00:00:41.949 Whatever it is, I put it on the TV. 00:00:41.949 --> 00:00:45.274 And I just slowly back out of the room, 00:00:45.274 --> 00:00:47.581 and I come back in three hours. 00:00:48.060 --> 00:00:51.130 And we measure how much of the enormous 00:00:51.130 --> 00:00:54.616 bag of your favorite snack that I've plopped on your lap you eat. 00:00:54.616 --> 00:00:56.960 Okay? All right, now do the  same thing: 00:00:56.960 --> 00:01:00.073 comfy chair, good sound system, good TV, the bingey show, 00:01:00.073 --> 00:01:02.149 except *this time* 00:01:02.149 --> 00:01:05.431 instead of a huge bag, I put a *pallet* next to you 00:01:05.431 --> 00:01:08.110 with unlimited bags – you're not going to run out – 00:01:08.110 --> 00:01:11.041 but they're *small* little bags of your favorite snack. 00:01:11.041 --> 00:01:14.664 And so, when you run out, you can just reach over and grab and open up another bag. 00:01:14.664 --> 00:01:18.260 In which version do you think you're going to eat 00:01:18.260 --> 00:01:21.058 *more* of the snack? 00:01:21.058 --> 00:01:24.037 The one big bag? Or the little bags?