WEBVTT

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And my favorite example of this is – has anyone ever heard,

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especially someone who is maybe older say,

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'Hey, I need to look something up at *the Google*.

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I need to go to The Facebook.'?

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And there's been jokes about it and memes and people sort of laugh about that.

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But if you really break down what they're trying to say there,

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what happens is that, what's the mental model of someone who is maybe 100 years old

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when they need to go and look something up?

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What do they do? They go to *the library*.

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They're going to a physical place.

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So, the mental model of the search for knowledge 

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involves *going somewhere*. And so, it makes sense that 

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when they're talking about Google, they're going to go to 'the Google'.

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It's the mental model of how *they* search for information.

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So, they go to *cyberspace*; it's a place they go.