WEBVTT

00:00:00.000 --> 00:00:04.779
Design is hot. I think good designers are&nbsp;
going to be in demand.

00:00:04.779 --> 00:00:09.108
Now, a lot of the people who do UX design – they're designing websites;

00:00:09.108 --> 00:00:13.712
they're&nbsp;designing simple things. And – yeah – they're going to be in demand,

00:00:13.712 --> 00:00:17.002
but that's where almost everybody is&nbsp;
going because if you don't get much,

00:00:17.002 --> 00:00:21.157
if you don't get a deep training, that's all you're good at.

00:00:21.157 --> 00:00:25.385
So,&nbsp;that's not going to be the best place to get a new job,

00:00:25.385 --> 00:00:30.351
or at least a well-paying job. To get a&nbsp;
well-paying job, you have to have superior skills

00:00:30.351 --> 00:00:33.617
and you have to go to a better design school&nbsp;or

00:00:33.617 --> 00:00:39.558
– it doesn't have to be a university, by the way; there's a lot of non-degree programs that are&nbsp;quite good.

00:00:39.558 --> 00:00:44.019
The IxDF – Interaction Design Foundation –

00:00:44.019 --> 00:00:47.183
has some really excellent courses&nbsp;
and excellent materials

00:00:47.183 --> 00:00:52.974
– one of the best locations I know of to get really good material.

00:00:53.143 --> 00:00:58.554
I've been with this foundation and helping the foundation since it was started in the early days.

00:00:58.554 --> 00:01:03.208
So, I really am a big believer in it. 
But it's not enough,

00:01:03.208 --> 00:01:08.270
because reading is not the way you&nbsp;
become an expert; you become an expert by *doing*.

00:01:08.270 --> 00:01:14.920
But I think at the higher levels of design, we're going to need more and more of them.

00:01:14.958 --> 00:01:18.943
And as I answered earlier, because of the new tools that&nbsp;are starting to develop,

00:01:18.920 --> 00:01:23.817
it's called generative design tools – generative artificial intelligence,

00:01:23.817 --> 00:01:27.620
designers can use those to be even better.

00:01:27.620 --> 00:01:30.363
Not yet, but they're getting there.

00:01:30.363 --> 00:01:34.146
Actually, Autodesk&nbsp;has tools in generative AI, generative design

00:01:34.146 --> 00:01:39.800
that already are very effective and that can make&nbsp;you into a better designer.

