WEBVTT

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No matter which area of design you work in, the same rules apply.

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If you want to create a truly successful business or service,

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it's not enough to just create a great product in a vacuum.

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Instead, you have to ensure that each and every *touchpoint*

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with your brand or organization delivers

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a great service experience from *start* to *finish*

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– both for the business and employees

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and, of course, the customers.

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I'm Frank Spillers, and I've created this course on Service Design

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in tight collaboration with the Interaction Design Foundation

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and top service designers in the field.

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Twenty years ago, I founded the design consultancy Experience Dynamics,

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and since then I've collaborated with organizations around the world

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to train and to create UX and service designs

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that are used by more than 500 million people worldwide.

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In this course, I'm going to teach you *everything* I know about how to consistently deliver

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great service experiences throughout the entire customer journey.

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Service Design is about looking at the *big picture*,

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and that means that no matter what design field you're in, you can learn from Service Design methods.

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It also means that these methods that you'll learn in this course – no matter if you design websites or

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government or hospital services,

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apps, consumer or delivery services,

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or maybe something completely different –

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you'll get something out of this course.

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In the course, you'll learn how to go through a Service Design process,

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as well as the practical hands-on methods to use at each step along the way.

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When you reach the end of the course, you'll be able to run your own Service Design process

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and you'll know which methods to use

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to create *measurably better* service experiences.

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For each method, you'll get a downloadable set of templates

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that will guide you through the method and how to work with it.

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And I'll provide you with lots of case studies to learn as you go along the way.

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And also there will be interviews from top designers in the field.

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You'll also learn how to create a Service Design *culture* for your organization

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and how to set up a Service Design *team*.

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The course contains both multiple-choice and open-ended questions.

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And – unlike a lot of other platforms – your open-ended responses

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are actually graded *personally* by an industry expert.

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We've also included a practical design project, which you can choose to complete to gain

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hands-on experience with each and every step of the Service Design process.

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You can include this design project in your portfolio to show employers

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that you're skilled in this technique, for example.

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At the end of the course, you'll gain an industry-recognized course certificate,

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which is trusted by leading companies around the world.

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And it'll make a great addition to your LinkedIn profile and your design portfolio.

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When you become a member of the Interaction Design Foundation,

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you can take this course as well as any of the other ones for a *flat-rate* annual membership fee.

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In other words, you get a *significant* return on investment and a *lot* of value from the course platform.

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Speaking of value, if you want to deliver efficient services that 
deliver value to customers *and* your business,

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then this is the course for you!

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In this online course, you'll come away with a lot of practical knowledge and methods

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no matter if you're new to design or a seasoned designer.

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And if you're practicing Service Design,

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you might learn something here, too!

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I look forward to seeing you on this course!