WEBVTT

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The thing with access and accessibility is it's 
moving more towards being seen as a *human right*

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internationally and as part of the basic 
foundation of good coding and good UX design.

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Accessibility actually encourages us to do clean 
coding and to think about the usability of our sites

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because you're thinking about the *user*. Anytime you're thinking about the user, you're doing *user advocacy*.

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User advocacy gets you to *walk in their shoes*. 
Walking in their shoes generates *empathy*.

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Empathy helps you think about the website from the person who's going to use it, not your perspective.

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Accessibility needs to be the pillar in our optimization strategies.

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That is part of the launch strategy of any product.