WEBVTT

00:00:02.930 --> 00:00:07.930
So, task analysis is an&nbsp;
extremely important technique.

00:00:12.060 --> 00:00:18.129
And, to be clear, you can do your task analysis when&nbsp;you do your regular user research

00:00:18.129 --> 00:00:21.834
and interview observation; that's the observation side.

00:00:21.834 --> 00:00:26.532
That's&nbsp;where you ask a user, "Hey can you show me how you do it today?"

00:00:26.532 --> 00:00:30.215
Now, don't worry about the technology;&nbsp;
don't worry about any tools they may be using

00:00:30.215 --> 00:00:36.078
– you know – existing applications or whatever. Just&nbsp;have them go through what they normally do.

00:00:36.078 --> 00:00:44.546
It's even great in task analysis to see things in the&nbsp;absence of some technology like your design or whatever.

00:00:44.546 --> 00:00:49.487
So, if they want to show you how they&nbsp;
normally do it, then you'll get to see their kind of workarounds,

00:00:49.487 --> 00:00:56.109
their patterns, their shadow&nbsp;spreadsheets – you know – ways of coping,

00:00:56.109 --> 00:01:00.465
their hacks and their adjustments, things they've done&nbsp;to make it work.

00:01:00.465 --> 00:01:06.160
And that stuff is just beautiful. But having them step through their problem&nbsp;solving step by step,

00:01:06.160 --> 00:01:11.551
kind of 'teach me how you do it' – that's the basis of task analysis.

00:01:11.551 --> 00:01:16.069
If you're&nbsp;doing *ethnography*, which is similar to interview observation

00:01:16.069 --> 00:01:21.588
– you're essentially looking&nbsp;
for a few more cultural cues with ethnography;

00:01:21.588 --> 00:01:27.139
you're looking for things of cultural significance,&nbsp;and it might just be user culture.

00:01:27.139 --> 00:01:32.235
It might be in that region of the country you're learning about&nbsp;the users.

00:01:32.235 --> 00:01:38.762
Or it might be at a national level or international level if you're doing localization&nbsp;or cross-cultural research.

00:01:38.762 --> 00:01:44.244
It might even be the culture of an underrepresented group if you're&nbsp;doing inclusive research

00:01:44.244 --> 00:01:48.740
and inclusive design, trying to understand the experience of that&nbsp;community,

00:01:48.740 --> 00:01:54.001
their history, their lived experience as it relates to

00:01:54.001 --> 00:01:57.525
the problem they're&nbsp;trying to solve or how they approach it.

00:01:57.525 --> 00:02:02.574
So, task analysis is definitely one of these things&nbsp;
that you want to build into your tool set.

00:02:02.574 --> 00:02:08.348
And essentially what you're going to do is take those&nbsp;observations from your research

00:02:08.348 --> 00:02:12.877
and you're going to map them out and kind of flow chart them,&nbsp;flow diagram them

00:02:12.877 --> 00:02:19.062
and see how you can take that structure and map it to your design

00:02:19.062 --> 00:02:22.528
kind of&nbsp;like as the user goes from here to here to here,

00:02:22.528 --> 00:02:28.697
how can my screen support this thing that they do&nbsp;
here with this tool or this feature?

00:02:28.697 --> 00:02:32.537
Kind of see how you can make it flow much more intuitively

00:02:32.537 --> 00:02:36.101
so it feels good and makes sense to your users.

