WEBVTT 00:00:01.000 --> 00:00:05.760 Design is incredibly important. And, when done right, it can really impact the entire world. 00:00:05.760 --> 00:00:09.000 The effects can be seen back all the way to the ancient Romans, 00:00:09.000 --> 00:00:15.200 where they used sophisticated theories of aesthetics to create stunning buildings that clearly stood the test of time. 00:00:15.200 --> 00:00:19.149 Today, we see companies like Apple and Google harness the power of great design 00:00:19.149 --> 00:00:22.008 to create *amazingly* successful products. 00:00:22.008 --> 00:00:24.836 - The key to such great designs is a focus on the user, 00:00:24.836 --> 00:00:28.031 and that's why we call it "the user experience" or "the UX". 00:00:28.031 --> 00:00:33.080 So, when Apple created the iPhone, Steve Jobs was absolutely obsessed with figuring out how people 00:00:33.080 --> 00:00:36.000 would understand and use this new type of technology. 00:00:36.000 --> 00:00:39.476 This is the reason why people found the iPhone easier to use 00:00:39.476 --> 00:00:42.346 compared to traditional mobile smartphone designs. 00:00:42.346 --> 00:00:45.224 - Great UX design is when you go into an online shop, 00:00:45.224 --> 00:00:48.320 find what you're looking for and purchase it in a simple way, 00:00:48.320 --> 00:00:50.360 all without having to think too much. 00:00:50.360 --> 00:00:54.623 *Bad* UX design, on the other hand, is when you have a hard time finding what you're looking for, 00:00:54.623 --> 00:00:57.600 the checkout process has loads of forms to fill in, 00:00:57.600 --> 00:01:00.636 and then you realize they don't even accept your credit card. 00:01:00.636 --> 00:01:03.360 You're very likely to give up and shop somewhere else. 00:01:03.360 --> 00:01:07.003 - So, user experience is really the difference between the Apple iPod, 00:01:07.003 --> 00:01:09.003 which earned *billions* of dollars, 00:01:09.003 --> 00:01:12.774 in contrast to the Microsoft Zune, which was a relative disaster 00:01:12.774 --> 00:01:14.774 and lost *millions* of dollars. 00:01:14.774 --> 00:01:17.872 - As a UX designer, your job is to build products 00:01:17.872 --> 00:01:21.600 that people will enjoy, pay for and tell their friends about. 00:01:21.600 --> 00:01:25.882 But in order to do so, you need to draw from many areas of knowledge 00:01:25.882 --> 00:01:27.882 – areas such as psychology, 00:01:27.882 --> 00:01:30.620 emotional design and design thinking. 00:01:30.757 --> 00:01:32.791 - At the Interaction Design Foundation, 00:01:32.791 --> 00:01:37.381 we have courses that will give you all the necessary skills you need to become an expert designer. 00:01:37.381 --> 00:01:41.548 We have more than 30 courses on UX design, with different levels of difficulty, 00:01:41.548 --> 00:01:43.923 designed to match your own proficiency. 00:01:43.923 --> 00:01:47.671 So, whether you're an experienced designer or a total newbie to this, 00:01:47.671 --> 00:01:49.661 we have just the right course for you. 00:01:49.661 --> 00:01:53.138 - You can't afford to take any risks when it comes to education and career. 00:01:53.138 --> 00:01:56.437 That's why you need to choose an educational provider that is credible, 00:01:56.437 --> 00:02:00.000 transparent and recognized by both industry and academia. 00:02:00.108 --> 00:02:04.348 - What's unique about the Interaction Design Foundation is that all our educational materials 00:02:04.348 --> 00:02:08.944 and all our courses are made by world class professors and experienced designers. 00:02:08.944 --> 00:02:13.170 We have people like Clayton Christensen, who coined the term "disruptive innovation"; 00:02:13.170 --> 00:02:16.637 people like Don Norman, who coined the term "user experience"; 00:02:16.637 --> 00:02:22.334 and that's why Forbes says that we provide an Ivy League level education in user experience design. 00:02:22.334 --> 00:02:25.989 - When you complete a course, you'll gain an industry-recognized certificate. 00:02:25.989 --> 00:02:29.051 And, unlike those certificates earned in other places, 00:02:29.051 --> 00:02:32.841 ours is backed by the most authoritative UX community in the whole world, 00:02:32.841 --> 00:02:37.102 and our mission is to make design education affordable to everyone in the world. 00:02:38.799 --> 00:02:42.708 Therefore, we provide all of our course content for a flat-rate fee 00:02:42.708 --> 00:02:46.049 which does not exceed the price of two cups of coffee per month. 00:02:46.049 --> 00:02:50.260 Because we don't charge per course, you can take as many courses as you want 00:02:50.260 --> 00:02:52.625 and you won't be charged a single dollar more. 00:02:52.625 --> 00:02:57.464 - We want to change the world, and we want to change it by providing top-quality design education 00:02:57.464 --> 00:02:59.875 at an extremely affordable price. 00:02:59.875 --> 00:03:03.455 So, join us, start learning and advancing your design career, 00:03:03.455 --> 00:03:07.593 and then you can make an impact on the world by designing fantastic products.