WEBVTT

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If we want to design effectively

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for humans working with computers,
 clearly we need to understand humans.

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So let's talk a little bit
 about the nature of humans,

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the way we operate from our senses
 through to our actions.

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And one way to think about this is almost
 like a computational analogy.

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If you think about the computer, there's inputs to the computer, the things that you type at it;

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the presses you do on its surface.

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It does some work and it produces outputs.

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And one of the models for human psychology
 is to think like that about the human.

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So on the one side, you've got perception,
 you've got our senses,

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our sight, our sound and things like that
 that feed in.

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Then you've got your brain in the middle
 that does lots of chuntering and processing. 

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And then it creates outputs, so
 physical actions but also speech,

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and anything else
 that we're using – facial expressions.

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So that's a model of the human,
 which is the input-output engine model.

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That can be quite powerful. 

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You can look at those parts individually,
 and a lot of psychology

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is about focusing on one part
 or another part at a time

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and trying to make sense
 of what's going on there.

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However, that doesn't give you, shall we say, a rounded picture of the human.

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Because we don't just act as an output; 
we act in order to live our lives.

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There's actually a loop that goes on – a complete picture –

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so we might perceive something...

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So I might spot something
 I'm interested in.

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I might then think, "Oh,
 I'll go and look at it."

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And then perhaps I start to move off

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in that direction to go and have a look at the thing.

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If you're dealing with a computer,
 of course, the thing you act on typically

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is a computer. So maybe I'll look at my computer. I see something. 

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I think, "Ah, I want to read my mail".

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I reach out and,

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you know, if it's a phone, I might tap the icon.

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If it's on my computer, I might use my touchpad and move the mouse and click the icon. 

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And then, of course,
 when I click the icon, something happens.

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There the computer does something back.

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If it's the world, if I pick something up, if
 I throw a stone,

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the stone moves through the world,
 and I perceive

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the impact of my actions on the world.

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I might perceive that by seeing it;
 I might perceive it by feeling it.

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So there's this complete loop
 that goes from action

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through to the world, through to perception, to cognition, back to action.

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And when I drew it as an input/output loop,

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we started off with perception
 as if perceptions drove things.

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However, there's also a good argument
 to think starting with action.

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Actions
 might arise because of perceptions.

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But actually, what are we about as humans
 and as any animal?

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We're there to do things.  
We're there to do things,

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to get food for
 ourselves, to help us keep comfortable.

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So it's about *doing things in the world*.

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And so there's one way to perceive, to
 look at this picture as *input to output*,

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but another is to actually focus on that action,

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about really achieving
 the things that we want to achieve.

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Now that's true of our physical existence
 in the world,

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but also crucially, that's true
 when we design digital interactions.

