WEBVTT 00:00:03.280 --> 00:00:06.492 Design thinking improves the world around us every day 00:00:06.492 --> 00:00:10.000 because of its ability to generate groundbreaking solutions. 00:00:10.000 --> 00:00:13.369 You can contribute  to the future developments in a similar way 00:00:13.369 --> 00:00:17.700 if you adopt the design thinking mindset into  your own work procedures. 00:00:17.808 --> 00:00:21.760 But first, you need to know what the five phases of design thinking are. 00:00:21.760 --> 00:00:24.195 And that's what this video will teach you. 00:00:24.195 --> 00:00:28.218 Design thinking is a *non-linear, iterative  process* that can have anywhere from 00:00:28.218 --> 00:00:32.003 three to seven phases, depending on who you talk to. 00:00:32.003 --> 00:00:36.021 The model we chose to focus on here at IxDF has five. 00:00:36.021 --> 00:00:40.694 As we mentioned, the design thinking process  is *non-linear* and *iterative*. 00:00:40.694 --> 00:00:44.669 This means you don't have to follow the five phases in any particular order. 00:00:44.669 --> 00:00:47.568 You can carry out the stages in parallel or repeat them 00:00:47.568 --> 00:00:51.467 and circle back to a previous stage  at any point in the process. 00:00:51.565 --> 00:00:54.643 Basically, don't ever think these pieces are set in stone. 00:00:54.643 --> 00:00:59.264 The whole point of design thinking is that it allows you to work in a *dynamic way* 00:00:59.264 --> 00:01:01.939 to *develop and launch innovative ideas*. 00:01:01.939 --> 00:01:07.123 There's no need to use design thinking as a step-by-step process, unless the situation calls for it. 00:01:07.123 --> 00:01:12.624 Now, you may wonder why we chose to focus on *this* particular variation of the design thinking process. 00:01:12.624 --> 00:01:15.520 We picked the *5-phase model* because it's the one proposed 00:01:15.520 --> 00:01:18.667 by the Hasso Plattner Institute of Design at Stanford. 00:01:18.720 --> 00:01:22.700 Actually, you may have heard it called its more  common name: the d-school. 00:01:22.700 --> 00:01:26.524 They are world-renowned for the way they teach and apply design thinking. 00:01:26.524 --> 00:01:29.609 So, who better to take inspiration and learn from? 00:01:29.680 --> 00:01:32.685 And there's no need to worry; you won't miss out! 00:01:32.685 --> 00:01:36.685 Regardless of which design thinking model you personally choose to focus on, 00:01:36.685 --> 00:01:41.578 all variants embody the same principles which were first described in 1969 00:01:41.578 --> 00:01:46.982 by Nobel Prize laureate Herbert Simon  when he wrote *The Sciences of the Artificial*. 00:01:47.360 --> 00:01:52.080 We hope this short video has given you a good  introduction to the five phases of design thinking. 00:01:52.080 --> 00:01:56.067 We can't wait for you to learn more  about this revolutionary process!