WEBVTT

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The big question – *why design with data?*

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There are a number of benefits, though, 
to quantitative methods.

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We can get a better understanding of our design issues 
because it's a different way of looking at the issues.

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So, different perspectives 
often lead to better understanding.

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If you're working in project teams or within 
organizations who really don't have

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a good understanding of *qualitative methods*,

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being able to supplement those with quantitative research is

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very important. You might be in a big organization 
that's very technology-focused.

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You might just be in a little team that's technology-focused, 
or you might just be working with a developer

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who just doesn't get qualitative research. So, 
in all of these cases, big, small and in between,

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having different tools in your bag is 
going to be really, really important.

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We can get greater confidence in our 
design decisions.

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Overall, that means that we are making much more *persuasive 
justifications* for design choices.