Publication statistics

Pub. period:2000-2014
Pub. count:17
Number of co-authors:0


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William Hudson

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William Hudson is a User Experience Strategist who consults, writes and teaches in the fields of user-centred design, user experience and usability. He has over 40 years experience in the development of interactive systems, initially with a background in software engineering. William was the product and user interface designer for the Emmy-award-winning "boujou"; now an indispensible tool in many film studios. He has specialized in interaction design and human-computer interaction since the late 1980's. William has written and taught courses which have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe. He has developed and presented courses for the Nielsen Norman Group. William is the founder and principal consultant of Syntagm, a consultancy specializing in the design of interactive systems established in 1985.


Publications by William Hudson (bibliography)

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Hudson, William (2014): Card Sorting. In: Soegaard, Mads and Dam, Rikke Friis (eds.). "The Encyclopedia of Human-Computer Interaction, 2nd Ed.". Aarhus, Denmark: The Interaction Design Foundation. Available online at

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Hudson, William (2009): Reduced empathizing skills increase challenges for user-centered design. In: Proceedings of ACM CHI 2009 Conference on Human Factors in Computing Systems 2009. pp. 1327-1330.

User-Centered Design is surprisingly difficult. One of the biggest issues, certainly for those with no HCI or usability experience, is a lack of appreciation of how users think and work. Their assumption is that users will approach and solve problems in the same way as the designers and developers of an interactive solution. Extreme examples of this self-as-user outlook is the belief that interaction problems are either the direct fault of users or the failure of users to follow instructions (the 'RTFM' syndrome [9]). This paper explores a psychological explanation of the self-as-user outlook through Empathizing-Systemizing theory, including a large-scale study (n = 441) of men and women working in the Information Technology field. The study found that men whose role was technological had significantly lower empathizing scores. The results of the study help to explain the self-as-user outlook and how it needs to be overcome in the design process.

© All rights reserved Hudson and/or ACM Press

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Hudson, William (2005): A tale of two tutorials: a cognitive approach to interactive system design and interaction design meets agility. In Interactions, 12 (1) pp. 49-51.

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Hudson, William (2005): The cost of more: psychology of choice in interaction design. In Interactions, 12 (2) p. 71.

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Hudson, William (2005): Fitts at 50: for link design, size does matter. In Interactions, 12 (3) p. 57.

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Hudson, William (2005): Playing your cards right: getting the most from card sorting for navigation design. In Interactions, 12 (5) pp. 56-58.

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Hudson, William (2004): Foraging a la carte: an appetite for popup menus?. In Interactions, 11 (1) pp. 63-64.

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Hudson, William (2004): Applying research to design: bridging a widening gap. In Interactions, 11 (2) pp. 85-86.

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Hudson, William (2004): My place or yours: use and abuse of research facilities. In Interactions, 11 (3) pp. 45-46.

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Hudson, William (2004): Inclusive design: accessibility guidelines only part of the picture. In Interactions, 11 (4) pp. 55-56.

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Hudson, William (2004): Breadcrumb navigation: there's more to hansel and gretel than meets the eye. In Interactions, 11 (5) pp. 79-80.

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Hudson, William (2004): Attentional gambling: getting better odds from your web pages. In Interactions, 11 (6) pp. 55-56.

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Hudson, William (2003): Don't make me read: use and abuse of text in Web page design. In Interactions, 10 (4) pp. 55-56.

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Hudson, William (2003): Books and mortar: the science of Web shopping. In Interactions, 10 (5) pp. 47-48.

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Hudson, William (2003): Enterprise information architecture: strategies for the real world. In Interactions, 10 (6) pp. 53-55.

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Hudson, William (2002): Syntagm. In Interactions, 9 (2) pp. 95-98.

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Hudson, William (2000): The whiteboard: metaphor: a double-edged sword. In Interactions, 7 (3) pp. 11-15.

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