Upcoming Courses

go to course
UI Design Patterns for Successful Software
Starts the day after tomorrow !
go to course
Psychology of Interaction Design: The Ultimate Guide
91% booked. Starts in 4 days

Featured chapter

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess

User Experience and Experience Design !


Our Latest Books

The Social Design of Technical Systems: Building technologies for communities. 2nd Edition
by Brian Whitworth and Adnan Ahmad
start reading
Gamification at Work: Designing Engaging Business Software
by Janaki Mythily Kumar and Mario Herger
start reading
The Social Design of Technical Systems: Building technologies for communities
by Brian Whitworth and Adnan Ahmad
start reading
The Encyclopedia of Human-Computer Interaction, 2nd Ed.
by Mads Soegaard and Rikke Friis Dam
start reading

Victor N. Andreef


Publications by Victor N. Andreef (bibliography)

 what's this?
Edit | Del

Andreef, Victor N. and Zinchenko, Tatjana P. (1991): Psychosemantic Metrics of the VDT Screen. In: First Moscow International HCI91 Workshop Proceedings 1991. pp. 304-307.

The perception of the face of video display terminal has been investigated. The hypothesis has been put forward that different areas of screen field have various emotional meaning. In the first experiment experts being tested placed "windows" with different information (instructions, prompts, operations etc.) arbitrarily on the screen. It has been found that preference is given to instruction "window" placed by most subjects in the lower part of the screen. In the second experiment using the technique of semantic differential subjects were offered to estimate the degree of expression of their sense quality by fixing each of 20 areas of the screen. They were given 19 pairs of adjectives (pleasant-unpleasant, light-heavy etc.) In the course of factor analysis five factors have been determined interpreted as activity-passivity, dynamics-statics, clearness-vagueness, tension-relaxation, abstractiveness-concreteness. The hypothesis of the research has confirmed that perceptional area initiated by the screen of video display terminal is not homogeneous and has a phychosemantic metric. The technique of distributing information in the screen field of video display terminal is proposed.

© All rights reserved Andreef and Zinchenko and/or Intl. Centre for Scientific And Technical Information

Add publication
Show list on your website

Join our community and advance:




Join our community!

Page Information

Page maintainer: The Editorial Team
URL: http://www.interaction-design.org/references/authors/victor_n__andreef.html