Publication statistics

Pub. period:2005-2008
Pub. count:4
Number of co-authors:1


Number of publications with 3 favourite co-authors:

Kar-Yan Tam:



Productive colleagues

Shuk Ying Ho's 3 most productive colleagues in number of publications:

Kar-Yan Tam:6

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Shuk Ying Ho


Publications by Shuk Ying Ho (bibliography)

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Ho, Shuk Ying (2008): Human-computer interaction and management information systems: Foundations. In JASIST - Journal of the American Society for Information Science and Technology, 59 (12) pp. 2034-2035.

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Tam, Kar-Yan and Ho, Shuk Ying (2007): A Smart Card Based Internet Micropayment Infrastructure: Technical Development and User Adoption. In Journal of Organizational Computing and Electronic Commerce, 17 (2) pp. 145-173.

As online shopping services proliferate, the need for a secure and convenient payment infrastructure becomes critical. While credit card payment has become common for online purchases, a payment solution has not yet been developed that can be used to support transactions involving a monetary value in the range of a few dollars or even cents. In this study, the authors report their experience in developing a smart card based micropayment infrastructure in collaboration with a major bank. The infrastructure makes use of Mondex, a cash card standard adopted by major financial institutions worldwide. The infrastructure provides a platform to support online transfer of Mondex value over the Internet. Unlike other cash card products, Mondex is the only standard that can support card-to-card transfer without a mediating party. The transactions are immediate and anonymous. This article outlines the technical approach used in the development of the infrastructure and presents a behavioral adoption model to identify and assess factors that may affect its adoption. The findings indicate that the use of the adoption model in the early stages of product development can provide valuable insights to a development team. Theoretical contributions and practical implications specific to the Mondex Internet micropayment infrastructure are also discussed.

© All rights reserved Tam and Ho and/or Lawrence Erlbaum Associates

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Ho, Shuk Ying and Tam, Kar-Yan (2005): An Empirical Examination of the Effects of Web Personalization at Different Stages of Decision Making. In International Journal of Human-Computer Interaction, 19 (1) pp. 95-112.

Personalization agents are incorporated in many Web sites to tailor content and interfaces for individual users. In contrast to the proliferation of personalized Web services worldwide, empirical research on the effects of Web personalization is scant. How does exposure to personalized offers affect subsequent product consideration and choice outcome? Drawing on literature in human-computer interaction (HCI) and user behavior, this research examines the effect of three major elements of Web personalization strategies on users' information processing through different decision-making stages: personalized content quality, feature overlapping among alternatives, and personalized message framing. These elements can be manipulated by a firm during implemention of its personalization strategy. A study using a personalized ringtone download Web site was conducted. The findings provide empirical evidence of the effects of Web personalization. In particular, when users are forming their consideration sets, the agents can play a role in helping users discover new products or generate demand for unfamiliar products. Once a decision has been made, however, the personalization agent's persuasive effects diminish. These results establish that the role of personalization agents changes at different stages of users' decision-making process.

© All rights reserved Ho and Tam and/or Lawrence Erlbaum Associates

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Ho, Shuk Ying (2005): An exploratory study of using a user remote tracker to examine web users' personality traits. In: Li, Qi and Liang, Ting-Peng (eds.) Proceedings of the 7th International Conference on Electronic Commerce - ICEC 2005 August 15-17, 2005, Xian, China. pp. 659-665.

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