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James Thome


Publications by James Thome (bibliography)

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Wang, Jiazhen, Erdelez, Sanda and Thome, James (2011): Online consumer information encountering experience for planned purchase and unplanned purchase. In: Proceedings of the 2011 iConference 2011. pp. 794-795. Available online

This paper proposes an integrated model of traditional consumer buying decision process and Information Encountering (IE) model to study online consumer actual consumption. This study uses Poisson Regression to analyze the relationships between three major factors (consumer, product, and situation) and four types of possible online consumption results (planned purchase without IE experience, planned purchase with IE experience, planned purchase accompanied with unplanned purchase, and unplanned purchase only). Additionally, this study also studies the pattern of product information needs in IE episode of unplanned purchase by Confirmatory Factor Analysis.

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