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Ewald A. Kaluscha


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Current place of employment:
HILTI Austria

Dr. Ewald A. Kaluscha received his PhD in Business Administration in 2004 at the University of Klagenfurt, Austria. His doctoral research focused on consumer trust in business-to-consumer electronic commerce.


Publications by Ewald A. Kaluscha (bibliography)

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Grabner-Kruter, Sonja and Kaluscha, Ewald A. (2008): Consumer trust in electronic commerce: conceptualization and classification of trust building measures. In: Kautonen, Teemu and Karjaluoto, Heikki (eds.). "Trust and New Technologies". Cheltenham, UK and Northampton, USA: Edward Elgar Publishing, Incpp. 3-22

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Grabner-Kruter, Sonja, Kaluscha, Ewald A. and Fladnitzer, Marliese (2006): Perspectives of online trust and similar constructs: a conceptual clarification. In: Fox, Mark S. and Spencer, Bruce (eds.) Proceedings of the 8th International Conference on Electronic Commerce - ICEC 2006 2006, Fredericton, New Brunswick, Canada. pp. 235-243. http://doi.acm.org/10.1145/1151454.1151496

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Grabner-Krauter, Sonja and Kaluscha, Ewald A. (2003): Empirical research in on-line trust: a review and critical assessment. In International Journal of Human-Computer Studies, 58 (6) pp. 783-812.

Lack of trust is one of the most frequently cited reasons for consumers not purchasing from Internet vendors. During the last four years a number of empirical studies have investigated the role of trust in the specific context of e-commerce, focusing on different aspects of this multi-dimensional construct. However, empirical research in this area is beset by conflicting conceptualizations of the trust construct, inadequate understanding of the relationships between trust, its antecedents and consequents, and the frequent use of trust scales that are neither theoretically derived nor rigorously validated. The major objective of this paper is to provide an integrative review of the empirical literature on trust in e-commerce in order to allow cumulative analysis of results. The interpretation and comparison of different empirical studies on on-line trust first requires conceptual clarification. A set of trust constructs is proposed that reflects both institutional phenomena (system trust) and personal and interpersonal forms of trust (dispositional trust, trusting beliefs, trusting intentions and trust-related behaviours), thus facilitating a multi-level and multi-dimensional analysis of research problems related to trust in e-commerce.

© All rights reserved Grabner-Krauter and Kaluscha and/or Academic Press

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