Publication statistics

Pub. period:2007-2011
Pub. count:6
Number of co-authors:2


Number of publications with 3 favourite co-authors:

Subin Jung:
Taeyang Kim:



Productive colleagues

Dong-Hee Shin's 3 most productive colleagues in number of publications:

Subin Jung:1
Taeyang Kim:1

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Dong-Hee Shin


Publications by Dong-Hee Shin (bibliography)

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Shin, Dong-Hee, Kim, Taeyang and Jung, Subin (2011): Towards a conceptualizing social presence in 3DTV. In: Proceedings of the 2011 iConference 2011. pp. 772-780.

This study analyzes user acceptance behavior of 3DTV by focusing on variables that influence attitudes and intention to adopt. Structural equation modeling is used to construct a predictive model of attitudes toward 3DTV. Individuals' responses to questions about attitude and intention to use 3DTV were collected and analyzed. The model shows significant roles for social presence and flow, both of which affect attitude as well as perceived usefulness and perceived enjoyment. This set of factors is key to users' expectations of 3DTV. Given the significant role of social presence, the study attempts to conceptualize social presence in the 3DTV context. The findings imply that social presence may be enhanced by illusions of advanced technical manipulation, but it can be more effectively enhanced by a sense of belonging or emotional connection. Specific design features and characteristics of 3DTV services can be utilized to achieve meaningful social presence. The proposed model brings together extant research on 3DTV and supports eventual 3D acceptance.

© All rights reserved Shin et al. and/or ACM Press

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Shin, Dong-Hee (2010): The Dynamic User Activities in Massive Multiplayer Online Role-Playing Games. In International Journal of Human-Computer Interaction, 26 (4) pp. 317-344.

Massive multiplayer online role-playing games (MMORPGs) have been popular for several years and have spawned a whole subculture. Although studies on online games have received more attention in the literature, MMORPGs have seldom been addressed. This study applies the theory of reasoned action and modifies the technology acceptance model to propose a research model. An empirical study was conducted to test this model. The goal of this study is to examine what perceived factors contribute to an online game user's behaviors. The results of this study indicate that users' attitudes and intentions are influenced by perceived security and perceived enjoyment. Subjective norm and flow are key behavioral antecedents to users' loyalty.

© All rights reserved Shin and/or Lawrence Erlbaum Associates

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Shin, Dong-Hee (2010): Modeling the Interaction of Users and Mobile Payment System: Conceptual Framework. In International Journal of Human-Computer Interaction, 26 (10) pp. 917-940.

The growing interest in mobile commerce and the high penetration rate of mobile communication service are expected to provide mobile operators with a new and great business opportunity, the mobile payment. This study proposes a research model that examines the factors that determine consumer acceptance of mobile payment system. To achieve this goal, it employed the technology acceptance model (TAM), adding the concepts of security, trust, social influence, and computer-efficacy from Unified Theory of Acceptance and Use of Technology. The model is examined through an empirical study using structural equation modeling techniques. Although the model confirms the classical role of TAM factors, the results also show that users' attitudes and intentions are influenced by perceived risk and trust. Significant support for the model was found in the data collected from a survey of potential mobile payment system users. Based on the findings, this study proposes a conceptual framework of adoption enablers, drivers, and barriers with propositions to guide future research in mobile payment. Implications to practice and means to overcome the barriers are suggested.

© All rights reserved Shin and/or Lawrence Erlbaum Associates

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Shin, Dong-Hee (2010): The effects of trust, security and privacy in social networking: A security-based approach to understand the pattern of adoption. In Interacting with Computers, 22 (5) pp. 428-438.

Social network services (SNS) focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. This study examines security, trust, and privacy concerns with regard to social networking Websites among consumers using both reliable scales and measures. It proposes an SNS acceptance model by integrating cognitive as well as affective attitudes as primary influencing factors, which are driven by underlying beliefs, perceived security, perceived privacy, trust, attitude, and intention. Results from a survey of SNS users validate that the proposed theoretical model explains and predicts user acceptance of SNS substantially well. The model shows excellent measurement properties and establishes perceived privacy and perceived security of SNS as distinct constructs. The finding also reveals that perceived security moderates the effect of perceived privacy on trust. Based on the results of this study, practical implications for marketing strategies in SNS markets and theoretical implications are recommended accordingly.

© All rights reserved Shin and/or Elsevier Science

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Shin, Dong-Hee (2008): Next generation of information infrastructure: A comparative case study of Korea versus the United States of America. In JASIST - Journal of the American Society for Information Science and Technology, 59 (11) pp. 1785-1800.

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Shin, Dong-Hee (2007): User acceptance of mobile Internet: Implication for convergence technologies. In Interacting with Computers, 19 (4) pp. 472-483.

Abstract Using the Technology Acceptance Model as a conceptual framework and a method of structural equation modeling, this study analyzes the consumer attitude toward Wi-Bro drawing data from 515 consumers. Individuals' responses to questions about whether they use/accept Wi-Bro were collected and combined with various factors modified from the Technology Acceptance Model. The result of this study show that users' perceptions are significantly associated with their motivation to use Wi-Bro. Specifically, perceived quality and perceived availability are found to have significant effect on users' extrinsic and intrinsic motivation. These new factors are found to be Wi-Bro-specific factors, playing as enhancing factors to attitudes and intention.

© All rights reserved Shin and/or Elsevier Science

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