Number of co-authors:29
Number of publications with 3 favourite co-authors:Dan Saffer:Esin Kiris:Cordell Ratzlaff:
Daniel Rosenberg's 3 most productive colleagues in number of publications:Jakob Nielsen:109Susan M. Dray:50Dennis Wixon:43
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The Social Design of Technical Systems: Building technologies for communities. 2nd Edition
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Daniel Rosenberg is a global UX executive with the full range of skills in interaction design, usability metrics, game design and design management. He has dozens of publications in the field and is a frequently requested speaker at UX conferences and consultant.
During his period as UI Architect for Borland he invented many of the the design patterns still popular in contemporary GUI design. These include the design of the modern programming IDE and the use of "tabs" as an organizing principle for object oriented properties.
Books he has contributed to the UX field include the text book "Human Factors in Product Design" (Elsevier 1991) as well as chapters in the "Handbook of Human Computer Interaction" (Elsevier 1988), "Coordinating User Interfaces for Consistency" (Academic Press 1989) and "Usability in Practice" (Academic Press 1994). He was a founding editor of ACM's NetWorker magazine and is an active member of the interaction-design.org advisory board.
Global User Experience, Design Management, User Interface Design, Usability Measurement, Design Thinking & UX Strategy Consulting
Publications by Daniel Rosenberg (bibliography)
Kumar, Janaki Mythily, Rosenberg, Daniel, Arent, Michael, Wichansky, Anna, Kolhatkar, Madhuri, Kiris, Esin, Wilson, Russell and Lund, Arnold (2011): User experience management post mergers and acquisitions. In: Proceedings of ACM CHI 2011 Conference on Human Factors in Computing Systems 2011. pp. 355-358. Available online
This panel will discuss the prominent trend of business consolidations in the enterprise software industry and proffer best practice management techniques for user experience teams following a successfully achieved merger or acquisition. Our panelists are UX managers who have experienced multiple mergers or acquisitions and will represent both the acquiring and acquired companies' perspectives. This panel builds on the success of a SIG organized at CH 2010. It will focus in on the UX management aspect post M&A, since this was most interesting to our audience. We will discuss design and technical challenges such as multiple UI technologies and platforms, navigation paradigms and menu structures, interaction behaviors, visual designs, as well as cultural and organizational challenges such as different maturity levels of UX teams, User Centered Design practices, job titles, talent management, geographical distribution and other cultural differences. Our goal is to explore best practice solutions that could help other UX managers facing similar challenges.
© All rights reserved Kumar et al. and/or their publisher
Jain, Jhilmil, Courage, Catherine, Innes, Jon, Churchill, Elizabeth, Lund, Arnie and Rosenberg, Daniel (2011): Managing global UX teams. In: Proceedings of ACM CHI 2011 Conference on Human Factors in Computing Systems 2011. pp. 527-530. Available online
In this interactive session a panel of experts from industry, consultancy and research labs will discuss emerging issues and unique challenges related to managing global user experience teams, and how these differ from other disciplines such as marketing, sales, engineering etc.
© All rights reserved Jain et al. and/or their publisher
Rosenberg, Daniel and Kumar, Janaki (2011): Interactions Magazine: Leading Global UX Teams. In Interactions Magazine, 18 (6) . Available online
Kumar, Janaki Mythily, Rosenberg, Daniel, Arent, Michael, Wichansky, Anna, Kolhatkar, Madhuri, Longoria, Roman, Hendrich, Bob and Lund, Arnie (2010): Sig: branding the changing enterprise -- impact of mergers & acquisitions on user experience organizations. In: Proceedings of ACM CHI 2010 Conference on Human Factors in Computing Systems 2010. pp. 3171-3174. Available online
Mergers and acquisitions are becoming increasingly common in the enterprise software world. For example, SAP acquired Business Objects, Oracle acquired PeopleSoft and CA acquired Cassatt in recent times. While this is a business expansion strategy for the acquiring company, it presents a challenge for UX professionals in both the acquiring and acquired companies, who are responsible for branding the look and feel of the newly combined business entity. This SIG examines the design, technical and cultural challenges facing a UX practitioner from the acquiring as well as acquired company's perspectives. We will explore possible best practice solutions that can help other UX professionals facing similar challenges.
© All rights reserved Kumar et al. and/or their publisher
Andre, Anthony D., Elkerton, Jay, Portigal, Steve, Ratzlaff, Cordell, Saffer, Dan and Rosenberg, Daniel (2010): Blasphemy or Pragmatics When NOT to Follow User-Centered Design Techniques. In: Proceedings of the Human Factors and Ergonomics Society 54th Annual Meeting 2010. p. 766. Available online
This invited panel brings together several high-profile members of the HCI community for an exciting, if not controversial, discussion and debate. Each is well versed in the principles and best practices of user-centered design, user experience research, and design innovation. How do they respond to the emerging topic of when NOT to use conventional user-centered design techniques? Are those who suggest this just stirring up controversy? Or are there pragmatic business constraints that require us to sometimes divert from our established practices? Our panelists will address this provocative issue as well as other contemporary issues that are at the forefront of HCI. Come and join us for what is sure to be an educational and stimulating session that could change your future approach to user-centered design and user experience research.
© All rights reserved Andre et al. and/or HFES
Rosenberg, Daniel (2007): Introducing the 360° view of UX management. In Interactions, 14 (3) pp. 22-24. Available online
Rosenberg, Daniel (2006): Revisiting tangible speculation: 20 years of UI prototyping. In Interactions, 13 (1) pp. 31-32.
Dray, Susan M., Karat, Clare-Marie, Rosenberg, Daniel, Siegel, David A. and Wixon, Dennis (2005): Is ROI an effective approach for persuading decision-makers of the value of user-centered design?. In: Proceedings of ACM CHI 2005 Conference on Human Factors in Computing Systems 2005. pp. 1168-1169. Available online
This panel examines the utility and effectiveness of various ways of making the business case for user-centered design (UCD). Most of the discussion in our field has assumed that measuring and demonstrating ROI for usability is the key to this effort. However, experience shows that the most brilliant ROI analysis may not win the day in the real world of business. Our panelists range from people who claim that ROI is an important persuasive tool as long as the communication about ROI is happening within a healthy business relationship, to people who claim that a focus on ROI can actually be destructive. We also explore the idea that there are important business contexts where ROI simply does not fit. Through the presentations by the panelists and through discussion of a business case scenario, we explore some alternatives to ROI in making the business case for user-centered design.
© All rights reserved Dray et al. and/or ACM Press
Rosenberg, Daniel (2004): The myths of usability ROI. In Interactions, 11 (5) pp. 22-29. Available online
As I have followed the ongoing discussion in our field about usability ROI, I have consistently had the feeling that this debate is taking place on a different planet than the one I am familiar with. From my perspective, as an executive overseeing the user experience (UE) group at the world's second largest software company, much of this debate is based on misconceptions. As I stated in a recent talk at Xerox PARC hosted by BayCHI , in my 20 plus years of experience, I have never been asked to produce an ROI analysis.
© All rights reserved Rosenberg and/or Lawrence Erlbaum Associates
Mulligan, Robert M., Dieli, Mary, Nielsen, Jakob, Poltrock, Steven, Rosenberg, Daniel and Rudman, Susan Ehrlich (1992): Designing Usable Systems Under Real-World Constraints: A Practitioners Forum. In: Bauersfeld, Penny, Bennett, John and Lynch, Gene (eds.) Proceedings of the ACM CHI 92 Human Factors in Computing Systems Conference June 3-7, 1992, Monterey, California. pp. 149-152. Available online
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