Noam T.

Noam Tractinsky




I am an Associate Professor at the Department of Information Systems Engineering, Ben-Gurion University of the Negev, Beer Sheva, Israel. My main research interests revolve around the use of information technology. I have been involved in studies on IT project managers, online consumer behavior, the potential distraction of mobile technology, and aiding Alzheimer's patients. Currently I study various aspects of the interactive experience with an emphasis on aesthetics.

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