WEBVTT

00:00:00.000 --> 00:00:34.366
The thing with access and accessibility is it's  moving more towards being seen as a *human right*
internationally and as part of the basic  foundation of good coding and good UX design.
Accessibility actually encourages us to do clean  coding and to think about the usability of our sites
because you're thinking about the *user*. Anytime you're thinking about the user, you're doing *user advocacy*.
User advocacy gets you to *walk in their shoes*. Walking in their shoes generates *empathy*.

00:00:34.366 --> 00:00:49.000
Empathy helps you think about the website from the person who's going to use it, not your perspective.
Accessibility needs to be the pillar in our optimization strategies.
That is part of the launch strategy of any product.