The AI Playbook: How to Capitalize on Machine Learning

In this Master Class, you will:
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Get excited to turn machine learning from hype into real, usable business value. Machine learning is the most powerful technology of our time—but without the right approach, most projects fail before they even launch. In this session, you’ll learn how to move past the buzzwords and apply a clear, proven framework to deploy predictive AI successfully.
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Make yourself invaluable by mastering the six-step playbook for launching machine learning initiatives. Whether you’re a designer, product manager, or business leader, this Master Class will help you translate technical potential into real-world results—without needing to code or become a data scientist.
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Gain confidence and credibility as you learn how to lead AI projects from conception to deployment. You’ll discover the key reasons AI projects stall and the practical steps to keep yours moving so you can help your team innovate, stay competitive, and deliver measurable impact.
You’ll learn from the best:
Eric Siegel: CEO of Gooder AI and bestselling author of Predictive Analytics and The AI Playbook. He is a globally recognized expert on machine learning and predictive analytics who’s helped thousands of professionals and organizations—from Fortune 500s to startups—turn AI from a risky experiment into a repeatable business practice.
Can’t attend live? You can enjoy your Master Class at any time, anywhere. You’ll get the recording sent to your email to watch it as many times as you want!