Healthcare UX: Design for Patient Engagement and Technology Adoption
The World Health Organization predicts a global shortage of 10 million healthcare workers by 2030. Innovative healthcare technologies could bridge this gap, but how can we design solutions that engage patients and drive adoption?
To succeed, we must deeply understand users, empathize with their challenges, and apply structured frameworks to inform design decisions.
In this Master Class, Catarina Santos, UX Researcher/Designer and former GP, will explore how to design with empathy, effectively engage patients, and create solutions that drive technology adoption, drawing on insights from her MSc research on hypertension self-monitoring.
You’ll learn:
- Why patient engagement is critical to healthcare UX and how to design for it.
- Identify the barriers to healthcare technology adoption.
- Frameworks derived from the Technology Acceptance Model (TAM) to help guide your designs.
If you aim to design healthcare tools that resonate with users, then this Master Class is for you. You’ll gain actionable insights that you can apply right away to improve your projects and outcomes.