User Journey Mapping for Better UX
Uncover actionable insights using an empathetic mindset and a user journey mapping framework. Iterate and optimize user experience by highlighting key touchpoints and uncovering product or communication gaps.
In this Master Class, Kelly Jura, renaissance woman and UX design pioneer, will illustrate why user journey mapping can be one of the best exercises you’ll ever conduct.
You’ll learn:
- What a user journey map is.
- Why user journey mapping is critical for the user experience.
- Why user journey mapping is important for your team to help uncover strategic oversights, gaps, and opportunities.
- Who should be involved in the discussion.
- How you can gain perspective from other business teams and set aside assumptions.
- How often should you employ the user journey mapping exercise.
- Why journey mapping only works if everyone is committed to collaboration.
- How to validate member journey maps.
This Master Class is for anyone who is interested in better understanding how to visually represent the way users experience products or services and improve the experience for end users.
Speaker
With over fifteen years of experience impacting design, marketing, software, and user experience, and her innate understanding of strategy and design-thinking, Kelly Jura is driven by how people experience ideas. Her deep knowledge of how consumer behaviors, perceptions, and user interaction with technology affect design has led to multiple design patents, industry accolades, and the publication of her thinking in journals and magazines including the Design Management Institute Review. Under her leadership, she helped brand and launch an innovative health-tech company and is currently focused on making communication and education more accessible through video technology with ScreenPal. Kelly is certified by MIT in Human-Computer Interaction (HCI) for User Experience and holds a bachelor's degree from the University of Bridgeport.
Watch Now
Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:
Sign up for a membership or log in to save on all Master Classes!
Get A Certificate of Participation
You’ll get a certificate after every Master Class Webinar you attend. Use your Master Class Certificate to showcase that you got advice and insights from design masters through our webinar series.
Prove to managers and clients that you're committed to continuously upskilling yourself.
Organized by the Interaction Design Foundation
Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide
Frequently Asked Questions
Will the Master Class webinar be recorded?
What happens if I can't attend a Master Class webinar live?
I just signed up for a Master Class webinar—what's next?
This email is sent from noreply@zoom.us so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to mads.soegaard@interaction-design.org and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?
In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design.org received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?
After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.
Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email mads.soegaard@interaction-design.org for assistance.