User Journey Mapping for Better UX
Uncover actionable insights using an empathetic mindset and a user journey mapping framework. Iterate and optimize user experience by highlighting key touchpoints and uncovering product or communication gaps.
In this Master Class, Kelly Jura, renaissance woman and UX design pioneer, will illustrate why user journey mapping can be one of the best exercises you’ll ever conduct.
You’ll learn:
- What a user journey map is.
- Why user journey mapping is critical for the user experience.
- Why user journey mapping is important for your team to help uncover strategic oversights, gaps, and opportunities.
- Who should be involved in the discussion.
- How you can gain perspective from other business teams and set aside assumptions.
- How often should you employ the user journey mapping exercise.
- Why journey mapping only works if everyone is committed to collaboration.
- How to validate member journey maps.
This Master Class is for anyone who is interested in better understanding how to visually represent the way users experience products or services and improve the experience for end users.
Speaker
With fifteen years’ experience impacting design, marketing, software and user-experience, and her innate understanding of strategy and design-thinking, Kelly Jura is driven by the way that people experience ideas. Kelly possesses a strong strategic mindset on how consumer behaviors, assumptions and user interaction with technology affect design. Under her leadership, she redesigned Screencast-O-Matic’s hosting platform as a standalone product and her empathetic approach to problem-solving led to the creation of Screencast-O-Matic’s first mobile apps, as well as a Chrome extension, ScreenPal. Kelly is certified by MIT in Human-Computer Interaction (HCI) for User Experience and holds a bachelor’s degree in Business and Marketing from the University of Bridgeport.
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