Top 10 Things Designers Need to Know About People
Brain and behavioral science research is exploding with new (and sometimes strange) insights about how people perceive, pay attention, think, learn, and take action.
Designers, especially UX designers, need to understand people–their users–to create successful designs. Behavioral Psychologist, Susan Weinschenk, shares the top 10 things you, designers, need to know about people. Taken from her book, 100 Things Every Designer Needs to Know About People, she extracts her 10 most essential tips for designers, including research on vision, mental processing, and what motivates people so that you’re better able to design products and services that work.
- How to create better designs through behavioral science
- How to use storytelling to enhance your designs
- How to design with the unconscious brain in mind
- The importance of peripheral vision
- And much more!
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Susan Weinschenk, popularly known as "The Brain Lady", has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin, Stevens Point.
Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff.
You can follow Susan's work on The Team W website and on Twitter @thebrainlady
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