How To Prepare For The Future Of Mobile UX
It’s estimated that there are over 3.5 billion smartphone users in the world as of 2020. To put that in perspective, the entire population of the world is estimated at 7.8 billion people—which means the market for mobile stands at almost half of the entire global population. The business case for investing in mobile UX is self-evident, and yet, mobile UX is often misunderstood.
To complicate matters, the definition of “mobile” is getting increasingly fuzzier. Many new PCs are touch-enabled, and convertible Tablet PCs have been popular for years. In many parts of the world, mobile is quickly replacing PCs as the primary device of use. So, as designers, how should you begin to distinguish between mobile and desktop? More importantly, should you even make such a distinction?
With mobile devices evolving rapidly in scope and penetration, mobile UX must keep pace. The rapid pace of change means that the principles and heuristics used to guide mobile UX design can quickly become obsolete. In other words, when it comes to mobile UX, you should always design for the future. And who better to walk you through the future of mobile UX than Steven Hoober, the expert who literally wrote the textbook on designing mobile interfaces!
In this Master Class, Steven Hoober will explain:
- Why mobile matters
- Why mobile is different
- Technical approaches to mobile UX
- The role of messaging in mobile UX
- Privacy considerations unique to mobiles
- The impact of mobile on search and browsing
- Guidelines for mobile design
- How to factor network speed and latency into mobile design
Steven is one of the foremost experts on mobile design and derives many of these insights from his ongoing research into touchscreen usage. Through this Master Class, you can benefit from his decades of expertise in the field—and participate in a live Q&A with him at the end! If you cannot join the live broadcast, register and you’ll receive a recording to catch up with the complete session.
Steven Hoober wrote the book on mobile design patterns, and is best known for his ongoing research into how people really use touchscreen phones and tablets. He is a reformed unicorn who was earlier a database analyst and a front-end developer, but has focused on designing for mobile and multi-channel products since 1999.
Steven designed the first Google mobile search, the first mobile app store (for Sprint), mobile browsers—including parts of the Samsung browser currently in use. Steven also worked on websites like Weather.com and Lowe's home improvement, as well as apps for companies like Hallmark, US Bank and Cummins diesel.
Steven maintains a repository of mobile design and development information including all the content from the O'Reilly book Designing Mobile Interfaces on his 4ourth Mobile website, regularly writes for UX Matters magazine, and UX Magazine, among other writing and speaking.
Organized by the Interaction Design Foundation
Frequently Asked Questions
Why aren’t the Master Class webinars free of cost for members?While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $30 per webinar, members pay only $3. We charge this nominal fee to cover a few costs associated with producing the webinars, including:
- The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
- Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!
Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
Will the Master Class webinar be recorded?Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?Please double-check the email address you are using to register for the webinar. You must use the same email linked to your Interaction Design Foundation membership in order to avail the special member price.
If you use another email address, our system will not realize that you’re a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.
This email is sent from firstname.lastname@example.org so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to email@example.com and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.
In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.
After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.
Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email firstname.lastname@example.org for assistance.