How To Be More Efficient With Product Research
Time to do research is a precious commodity you shouldn't waste. After writing scripts, recruiting participants, and sifting for insights, you want to make informed decisions. However, sometimes projects wrap with results that breed confusion.
Positive responses to a feature or design don't always translate to user success or adoption. Even worse, after the time you spend on research, you might come away with neutral or non-committal results that don't help your team move forward.
There can be many reasons why your research efforts didn’t yield the results you want from them, and in this Master Class webinar, Design Researcher Boon Sheridan will take you through many of them. He’ll show how to avoid common mistakes in Product Research and how to get meaningful feedback that actually helps you make decisions.
- How to develop stages of product research and what types of insights will help you
- What kinds of research methods can generate the insights you need
- Whom to interview to make sure you get the most from user recruitment
- What questions to ask to avoid false positives that mask unfavorable outcomes
- When to course-correct during a research project if results don't meet your goals
If you work in product research, there's nothing worse than spending time and effort on a research project only to find that it doesn't answer vital questions. Inefficiencies and complications can arise anywhere between research planning and evaluation, but by being aware of common pitfalls, you can prevent them with timely adjustments.
Join this Master Class webinar and learn how to craft research that’s better prepared for success. Even if you cannot attend the webinar live, register to get access to a recording that you can watch anytime afterwards!
Boon is a user experience designer, researcher, writer, and distiller-in-training. He helps teams identify real-world problems and infuse that knowledge into making products people can use without rage-closing their browsers or silently screaming at their phones. He's worked for bootstrapped startups and the sort of large companies that buy those startups on a whim.
He's writing Getting Started in UX for Rosenfeld Media due to come out in 2021. He lives in a New England church built in the late 1800s and has the dust allergies to prove it. He's a lover of new cocktails, old records and would love to hear about your new favorite thing. You can find him at boonsheridan.com.
Register Your Spot Now
Can’t make it? Don’t worry, you’ll get a recording of the Master Class, so register today!
Student, Professional and Company members of the Interaction Design Foundation enjoy a discounted member price:
Organized by the Interaction Design Foundation
Get advice and insights from design masters through our webinar series. Learn more about how we are revolutionizing design education worldwide
Frequently Asked Questions
Why aren’t the Master Class webinars free of cost for members?While the Master Class webinars aren’t free, they are open to both members and non-members of Interaction Design Foundation. While non-members pay $30 per webinar, members pay only $3. We charge this nominal fee to cover a few costs associated with producing the webinars, including:
- The cost of using Zoom as our webinar partner. Zoom is one of the most reliable webinar hosting platforms, but it’s also one of the most expensive. We chose quality over affordability to bring you a better viewing experience, and the nominal fee we charge helps us cover these costs, without making the webinars expensive.
- Along with the cost of Zoom, we also cover webinar costs associated with servers, payment gateways and code maintenance. In fact, 40 cents off every dollar in a transaction goes towards just the payment gateway alone!
Charging this small fee goes a long way in helping us cover these costs and enables us to continue to bring you high-quality content with the best experts.
Will the Master Class webinar be recorded?Absolutely! Every Master Class webinar is recorded by default, and if you register, you will automatically receive the link to the recording a few hours after the broadcast ends.
What happens if I can't attend a Master Class webinar live?No problem at all—as long as you make sure to register for it, you’ll receive a recording link a few hours after the broadcast ends. This way, you can catch up on everything that happens in the live session. But, do be sure to register, as the recording is only sent to registered attendees!
I’m a member, but when I try to register for the Master Class webinar, I’m being charged the non-member price. How can I get the discounted price for members?Please double-check the email address you are using to register for the webinar. You must use the same email linked to your Interaction Design Foundation membership in order to avail the special member price.
If you use another email address, our system will not realize that you’re a member. As long as you’re using the correct email address as a member, you will receive the special member price.
I just signed up for a Master Class webinar—what's next?Once you register, you’ll receive an email from Zoom, our webinar partner. This email contains the link you’ll need to join the Master Class webinar during the broadcast.
This email is sent from firstname.lastname@example.org so if you can’t locate it in your inbox, please check your Spam folder. If you still cannot locate this email, please reach out to email@example.com and we'll help you out!
I signed up for a Master Class webinar which aired recently, but I cannot find the recording in my email inbox. What can I do?The email with the recording is sent automatically to all registrants. However, because it contains links, it might get blocked by your spam filters.
In case you have not received it, please search your Spam for an email from mads.soegaard@interaction-design received on the date of the webinar in question. If you still cannot locate it, please send an email to this very same email address and we will help you!
I missed registering for some of the Master Class webinars hosted in previous months. How can I get access to them now?Some of our past Master Classes are available on-demand at https://www.interaction-design.org/master-classes We’re constantly working to make recent Master Classes available on demand, so you can keep checking this page for new additions!
I’m a member, but I cannot see all the Master Classes I purchased on my profile. How can I find the ones that are missing?Many of the past Master Classes have been edited and uploaded to our platform so that our members can view them conveniently in one place.
After each Master Class broadcast, our video editors painstakingly edit, improve and enhance the quality of these recordings to give you a better experience—but this process takes time, and that’s why there’s sometimes a delay in making them available within your profile.
Until recent Master Class recordings appear in your profile, you can always playback any of the Master Classes you’ve purchased using the Zoom recording links you received after the broadcast. Can’t find these recording links? Then please email firstname.lastname@example.org for assistance.