Continuous Product Discovery: The What and Why
Conventionally, product discovery occurs at the start of building a new product, or as part of big, standalone projects. This is usually a way to validate the team’s assumptions and decisions, rather than a way to discover where product development ought to start from. Many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing.
These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset. Continuous product discovery aims to shift research into a customer-driven process, where product design teams work with customers to co-create their products. This involves breaking down user research into small, more frequent activities that product teams can undertake on a regular basis.
In this 1-hour Master Class webinar with Teresa Torres, you’ll learn:
- The key differences between project-based discovery and continuous discovery
- How to give your team a clear benchmark to aspire to
- How to define a realistic frequency and scope for research
- How to apply the outcomes of your research towards continuous improvements
- Examples of how continuous discovery has helped real product teams
Continuous discovery is possible across various industries, in product teams of all sizes, and against many types of constraints. You’ll discover how to craft an approach that works best for your team—whether you want to start small or go big, you’ll unlock incredible advantages for your product when you practice continuous discovery.
Even if you cannot attend this webinar live, register to get access to a recording that you can watch anytime afterwards!
Teresa Torres teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises and has taught over 6500 product people core discovery skills through the Product Talk Academy.
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