Customer Lifecycle Map User Experience (UX) topic overview/definition
Customer Lifecycle Map: Concept DefinitionA customer lifecycle map is a high-level tool for marketers and UX designers which guides you through the stages of a customer engaging with and ultimately leaving the product, brand or business. It is not a replacement for customer journey mapping but rather a complementary tool which provides a quick reference to help team members identify where a group of customers are in terms of their current relationship with the business.
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Customer Lifecycle Mapping - Getting to Grips with Customers
Customer experience is the key to running a successful business just as user experience is key to developing a successful product. Customer experience encompasses a larger range of interaction than user experience in that it not only takes into account UX but also the needs of those paying for the product or service (which may be very different ...