Customer Lifecycle Map User Experience (UX) topic overview/definition

Customer Lifecycle Map: Concept Definition

A customer lifecycle map is a high-level tool for marketers and UX designers which guides you through the stages of a customer engaging with and ultimately leaving the product, brand or business. It is not a replacement for customer journey mapping but rather a complementary tool which provides a quick reference to help team members identify where a group of customers are in terms of their current relationship with the business.

For your convenience, we’ve collected all UX literature that deals with Customer Lifecycle Map. Here’s the full list: