Customer Lifecycle Map User Experience (UX) topic overview/definition
Literature on Customer Lifecycle Map
Customer Lifecycle Mapping - Getting to Grips with Customers
Customer experience is the key to running a successful business just as user experience is key to developing a successful product. Customer experience encompasses a larger range of interaction than user experience in that it not only takes into account UX but also the needs of those paying for the product or service (which may be very different ...
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