5 Stages of Product Adoption Process User Experience (UX) topic overview/definition
5 Stages of Product Adoption Process: Concept Definition
The term "early adopter" is often bandied around on its own; it refers to the customer group which has a high level of opinion leadership among customers adopting products. However, there are four other classes of adopting customer – innovators, early majority, late majority and laggards which should be considered when developing an adoption strategy. Each of these classes occurs as a specific point during the product-life cycle.
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Understanding Early Adopters and Customer Adoption Patterns
Customer adoption patterns are important to understanding how to market new product for adoption. Without a clear understanding of what each type of adopter values it can be difficult, if not impossible to target them through marketing.In his book, Diffusion of Innovations (1962), Everett M Rogers the communication scholar and sociologist, descr...