Free Press

Conference Proceedings


Schmitt, Bernd H. (1999): Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate, Free Press,

Simonson, Alex, Schmitt, Bernd H. (1997): Marketing Aesthetics: The Strategic Management of Brands, Identity and Image, Free Press,

Dewey, John (1997): Experience And Education, Free Press,

Fukuyama, Francis (1992): The End of History and the Last Man, Free Press,

Porter, Michael E. (1980): Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press,

Durkheim, Emile (1933): The Division of Labor in Society (Translated with an introduction by George Simpson), Free Press,