This is an IDF Local Group meet-up
- You do not have to be a member of the IDF to attend
What are Local Groups?
IDF Local Groups will expand your local career network - whether you are interested in learning new skills, looking for new job opportunities, new clients for your company, or a great new dedicated employee.
An IDF Local Group is a group of people who are just as passionate about design as you are. Each Local Group holds physical meetings and the agenda is to get inspired, discuss, have fun, learn and improve your career. Meetings take place in a relaxed and fun atmosphere at a local cafe, an office building, or an auditorium depending on the agenda for the meeting. For each Local Group there is also an online Local Group so you can stay in touch and help update each other on local events.
Wed, Aug 16, 2017 9:30 PM - 10:30 PM IST
Content is a bigger part of UX than most realized. In fact, user satisfaction of any experience is determined by how well the content meets their needs and expectations. In this talk we’ll expand our understanding and definition of content. Spoiler, it’s not just about text on a page, and it’s not just relevant to the web, and it goes deeper than information architecture. Content can, and should, be measured for its functional efficacy. As the crafters of the experience, it’s our right and responsibility to influence the creation of content so it moves users mentally, emotionally, and physically the way we intend. We’ll talk about tools and techniques UX can use to ensure the content of the experience lives up to user's expectations. Most important, we’ll see there are big rewards for UX when we take on this responsibility.
Mike Donahue is a Senior UX Architect at Citrix in South Florida, where he lives with his wife Nikki and their dogs (their "daughters"), Layla and Cassidy. When not working, Mike is reading books on psychology and behavior or talking someone’s ear off about the value of designing for emotions. When he needs a break from all that, he grabs his camera and gets out in nature to get his “Zen on” taking photos. Nature and wildlife photography is Mike's artistic outlet and mental salvation.