Paying proper attention to the Problem

Tshimologong Precinct
41 Juta Street Johannesburg 2001
Time zone:
(UTC +02:00) Johannesburg
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This is an IDF Local Group meet-up

  • Attendance is free
  • You do not have to be a member of the IDF to attend

What are Local Groups?

IDF Local Groups will expand your local career network - whether you are interested in learning new skills, looking for new job opportunities, new clients for your company, or a great new dedicated employee.

An IDF Local Group is a group of people who are just as passionate about design as you are. Each Local Group holds physical meetings and the agenda is to get inspired, discuss, have fun, learn and improve your career. Meetings take place in a relaxed and fun atmosphere at a local cafe, an office building, or an auditorium depending on the agenda for the meeting. For each Local Group there is also an online Local Group so you can stay in touch and help update each other on local events.

Meet-up description

"It isn’t just ideological; it’s cultural. Speeding through the process of pushing stuff out into the world is an accepted, lauded mindset in technology and design. I have nothing against speed in moving from idea to prototype or launch, but moving TO the idea with haste is risky.

...most of our technology has been created as “one algorithm to serve them all.” And that algorithm, written by a team of people, represents that team’s understanding of the world. It represents their culture and history. It misses the history and experience and purposes of other people. Often the team does not preoccupy themselves about the missing perspectives"


Speaker Bio: Indi is a freelance researcher who writes and speaks about cognitive empathy, demographic assumptions, and software design. She is the wonder twin to data scientists. She brings the depth and breadth of qualitative research to explain big data trends via the painstaking detail of listening sessions with real people. She specializes in the problem space side of software design research. When paired with quantitative trends, user research, and usability insights, her mental model diagrams and thinking-style segments let your organization activate better support for far many more people. She began her career as a software engineer, moved into interaction design, worked with early tablets, and was one of the founders of Adaptive Path, the pioneering UX agency responsible for much teaching and many conferences, including UX Week.

Learn more about Indi's work

We will be connecting with Indi via Zoom. But we will also be meeting in person as a group.

Join Zoom Meeting

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Meeting ID: 462 488 895

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16 IDF members (and some non-members) are attending:

Meet-up discussion

Hi all! Please use this discussion thread to discuss Paying proper attention to the Problem held on Dec 4, 2018. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.

Hi Chesway,

I have a couple of work colleagues that would like to attend the event. Please can you let me know how I can invite them.



Apologies for the late response. You can share link to the event with them. either from IDF page over here, or you can let them rsvp on meetup (to ensure everyone is catered for- ie. seating/food)

Currently reading this book..great book for anyone in this community. Written by Indi Young (Guest speaker for next weeks' meetup) : Practical Empathy

HI. If I can't make it to the venue, is it possible to still watch via the Zoom link? This sounds super interesting and I'd hate to miss out.

yes you can..connect at 19:00 when Indi is online. 18:00 -19:00 we are networking this side..

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Local Leaders of IDF Johannesburg

Creative Consultant
Johannesburg South Africa