Design - Principles & Process

Morning Star Design (MSD)
109 3rd Street, Linden, Randburg Johannesburg 2104
Time zone:
(UTC +02:00) Johannesburg
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This is an IDF Local Group meet-up

  • Attendance is free
  • You do not have to be a member of the IDF to attend

What are Local Groups?

IDF Local Groups will expand your local career network - whether you are interested in learning new skills, looking for new job opportunities, new clients for your company, or a great new dedicated employee.

An IDF Local Group is a group of people who are just as passionate about design as you are. Each Local Group holds physical meetings and the agenda is to get inspired, discuss, have fun, learn and improve your career. Meetings take place in a relaxed and fun atmosphere at a local cafe, an office building, or an auditorium depending on the agenda for the meeting. For each Local Group there is also an online Local Group so you can stay in touch and help update each other on local events.

Meet-up description

Hi IDF Johannesburg, let's meet up and network over coffee! Share UX design insights and resources, discuss UX problems you are facing now, or just chat about anything else. It's going to be an informal, cozy meet-up with fellow designers!

There are many processes out there, so many ways of thinking, hopefully, this group will help us break through the bottlenecks of product design (and design in general) November our group is so lucky to have more awesome speakers... "2 Freethinking ladies & 1 Exploring Entrepreneur" to share their thinking & processes with us.


Speakers : Lauren Strydom & Inez Patel



Lauren is an Experience Design Lead at Freethinking Business Consultants and has spent the bulk of her career to date in the financial industry. She is deeply passionate about helping craft delightful experiences and loves the challenges that come with integrating design into corporate environments. She has a B.Com Honours in Informatics from the University of Johannesburg and is also a Certified Usability Analyst.



Inez is a User Experience Designer at Freethinking Business Consultants. She has a background in research, lecturing and graphic design. This diverse experience has given her an edge as she has been exposed to different disciplines of design and media. In developing her skills, she was led into User Experience and enjoys learning about and sharing this passion.

Freethinking Business Consultants:

Since its formation in 2007, Freethinking has become South Africa’s leading boutique consultancy for clients in Financial Services. Freethinking’s unique approach to shaping strategies and business transformation is guided by their principles of intimate partnerships and user-centered design thinking.

break (snacks)



Guest speaker : Jaiprakash Sewram (Co-Founder/CTO and Head of Product at Tapsnapp

Jaiprakash will be taking us through his step-by-step thought process for guiding the implementation of lean techniques. This talk will showcase how to iteratively design & adapt as the "real" needs of the customer is discovered.

snacks & networking

6 IDF members (and some non-members) are attending:

Meet-up discussion

Hi all! Please use this discussion thread to discuss Design - Principles & Process held on Nov 7, 2017. Feel free to ask questions about the place, date and time, agenda of the meeting, or anything else.
Please log in or join us to post comments in the discussion.

Local Leaders of IDF Johannesburg

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Johannesburg Gauteng South Africa