Successful content marketing is based on a content strategy, on the basis of which structures and processes have to be developed, communicated and implemented. The content strategy workshop will help you successfully implement this challenge in your own company.
Participants of the Content Strategy Workshop learn the methodological basis to develop and implement sustainable structures and processes for the implementation of long-term content marketing measures for your organization.
They get to know the methodology of the Babak Zand content strategy framework in detail and apply the agile methodologies practically. You will learn how to transform strategic business objectives into your content strategy, how to derive a targeted content marketing strategy, and what types of content your target audience needs.
Discount to IDF Members
10% off list price