Design Thinking: The Beginner’s Guide
How This Course Will Help Your Career
What You’ll Learn
- How to apply design thinking to your problems in order to generate innovative and user-centric solutions
- How to make use of practical design thinking methods in every stage of your problem, with the help of method templates
- How to initiate a new working culture based on a user-centric approach, empathy, ideation, prototyping, and playful testing
- How to employ ethnographic and analysis methods, such as interviews, focus groups, and surveys
- How to prototype early and fast, as well as test your prototypes so as to reduce risks and accelerate organizational learning
Some of the world’s leading brands, such as Apple, Google, Samsung, and General Electric, have rapidly adopted the design thinking approach, and design thinking is being taught at leading universities around the world, including Stanford d.school, Harvard, and MIT. What is design thinking, and why is it so popular and effective?
The overall goal of this design thinking course is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design thinking helps you and your team develop practical and innovative solutions for your problems. It is a human-focused, prototype-driven, innovative design process. Through this course, you will develop a solid understanding of the fundamental phases and methods in design thinking, and you will learn how to implement your newfound knowledge in your professional work life. We will give you lots of examples; we will go into case studies, videos, and other useful material, all of which will help you dive further into design thinking.
This course contains a series of practical exercises that build on one another to create a complete design thinking project. The exercises are optional, but you’ll get invaluable hands-on experience with the methods you encounter in this course if you complete them, because they will teach you to take your first steps as a design thinking practitioner. What’s equally important is you can use your work as a case study for your portfolio to showcase your abilities to future employers! A portfolio is essential if you want to step into or move ahead in a career in the world of human-centered design.
Design thinking methods and strategies belong at every level of the design process. However, design thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. What’s special about design thinking is that designers and designers’ work processes can help us systematically extract, teach, learn, and apply these human-centered techniques in solving problems in a creative and innovative way—in our designs, in our businesses, in our countries, and in our lives.
That means that design thinking is not only for designers but also for creative employees, freelancers, and business leaders. It’s for anyone who seeks to infuse an approach to innovation that is powerful, effective and broadly accessible, one that can be integrated into every level of an organization, product, or service so as to drive new alternatives for businesses and society.
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Is This Course Right for You?
This is a beginner-level course suitable for anyone interested in mastering the powerful and versatile design thinking approach:
- UX, UI, and graphic designers interested in gaining a new approach to solving design problems and generating solutions that work
- Project managers looking for a holistic process that integrates all stakeholders in order to create user-centric solutions
- Software engineers interested in playing a part in idea generation and the design process
- Entrepreneurs looking to empathize with users and build products that fit the market and users’ lives
- Marketers who want to gain a deep understanding of customers
- Stakeholders of a project/company who are keen to get involved in the process of building a product or service
- Anyone who is interested in an innovative problem-solving approach that can be applied to all types of problems in work and in life
Courses in the Interaction Design Foundation are designed to contain comprehensive, evidence-based content, while ensuring that the learning curve is never too steep. All participants will have the opportunity to share ideas, seek help with tests, and enjoy the social aspects afforded by our open and friendly forum.
Learn and Work with a Global Team of Designers
You’ll join a global community and work together to improve your skills and career opportunities. Connect with helpful peers and make friends with like-minded individuals as you push deeper into the exciting and booming industry of design.
Lessons in This Course
- Each week, one lesson becomes available.
- There’s no time limit to finish a course. Lessons have no deadlines.
- Estimated learning time: 18 hours 12 mins spread over 6 weeks.
Lesson 0: Welcome and Introduction
To be scheduled. Estimated time to complete: 1 hour 46 mins.
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0.1: Welcome and Introduction (9 mins)
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0.2: Build Your Portfolio Project (6 mins)
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0.3: An introduction to courses from the Interaction Design Foundation (37 mins)
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0.4: Let our community help you (1 min)
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0.5: How to Earn Your Course Certificate (16 mins)
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0.6: Meet your peers online in our discussion forums (6 mins)
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0.7: Meet and learn from design professionals at an upcoming meet-up (1 min)
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0.8: Gain Timeless Knowledge Through Courses From the Interaction Design Foundation (21 mins)
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0.9: Mandatory vs. Optional Lesson Items (7 mins)
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0.10: A Mix Between Video-Based and Text-Based Lesson Content (8 mins)
Lesson 1: What is Design Thinking and Why is it so Popular?
To be scheduled. Estimated time to complete: 2 hours 41 mins.
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1.1: What is Design Thinking and Why Is It So Popular? (27 mins)
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1.2: Design Thinking: New Innovative Thinking for New Problems (22 mins)
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1.3: Obstacles to Problem Solving and Innovation in Design Thinking (17 mins)
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1.4: What is A Wicked Problem and How Can You Solve It? (35 mins)
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1.5: Essential Design Thinking Videos and Methods (55 mins)
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1.6: Share Your Thoughts (8 mins)
Lesson 2: The Design Thinking Process
To be scheduled. Estimated time to complete: 3 hours 40 mins.
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2.1: 5 Stages in the Design Thinking Process (17 mins)
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2.2: Stage 1 in the Design Thinking Process: Empathise with Your Users (28 mins)
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2.3: Stage 2 in the Design Thinking Process: Define the Problem and Interpret the Results (22 mins)
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2.4: Stage 3 in the Design Thinking Process: Ideate (22 mins)
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2.5: Stage 4 in the Design Thinking Process: Prototype (47 mins)
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2.6: Stage 5 in the Design Thinking Process: Test (21 mins)
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2.7: Design Thinking Methods (7 mins)
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2.8: Design Thinking: Select the Right Team Members and Start Facilitating (20 mins)
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2.9: Design Thinking: Get a Quick Overview of the History (19 mins)
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2.10: Design Thinking: A Quick Overview (15 mins)
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2.11: The Design Thinking Stages (7 mins)
Lesson 3: Empathise with the People You Design For
To be scheduled. Estimated time to complete: 3 hours 47 mins.
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3.1: The Power of Empathy (10 mins)
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3.2: Design Thinking: Getting Started with Empathy (23 mins)
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3.3: How to Develop an Empathic Approach in Design Thinking (27 mins)
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3.4: Empathy – How to Improve Your Designs by Developing Empathy for Your Target Group (53 mins)
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3.5: Probes for Context Mapping – How to Design and Use Them (28 mins)
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3.6: 7 Simple Ways to Get Better Results from Ethnographic Research (12 mins)
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3.7: How to Conduct User Interviews (18 mins)
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3.8: Question Everything (22 mins)
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3.9: The Power of Stories in Building Empathy (17 mins)
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3.10: Choose your own Design Thinking Challenge (8 mins)
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3.11: Build Your Portfolio Project: Empathize (13 mins)
Lesson 4: Define the Design Challenge
To be scheduled. Estimated time to complete: 2 hours 50 mins.
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4.1: Stage 2 in the Design Thinking Process – Define the Problem by Synthesising Information (13 mins)
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4.2: Methods to Help You Define Synthesise and Make Sense in Your Research (54 mins)
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4.3: Affinity Diagrams – Learn How to Cluster and Bundle Ideas and Facts (11 mins)
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4.4: Empathy Map – Why and How to Use It (14 mins)
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4.5: Personas – A Simple Introduction (22 mins)
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4.6: Define and Frame Your Design Challenge by Creating Your Point Of View and Ask “How Might We” (27 mins)
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4.7: Map the Stakeholders (11 mins)
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4.8: Define Your Challenge (7 mins)
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4.9: Build Your Portfolio Project: Define (15 mins)
Lesson 5: Ideate
To be scheduled. Estimated time to complete: 5 hours 14 mins.
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5.1: What is Ideation – and How to Prepare for Ideation Sessions (26 mins)
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5.2: Understand the Elements and Thinking Modes that Create Fruitful Ideation Sessions (27 mins)
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5.3: Create Some Space – for Ideation Sessions and Design Thinking (11 mins)
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5.4: Create Some Space With d.school (12 mins)
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5.5: Introduction to the Essential Ideation Techniques which are the Heart of Design Thinking (52 mins)
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5.6: Learn How to Use the Best Ideation Methods: Brainstorming, Braindumping, Brainwriting, and Brainwalking (33 mins)
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5.7: Learn How to Use the Best Ideation Methods: SCAMPER (22 mins)
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5.8: Learn How to Use the Best Ideation Methods: Worst Possible Idea (12 mins)
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5.9: Learn How to Use the Best Ideation Methods: Challenge Assumptions (11 mins)
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5.10: Learn How to Use the Best Ideation Methods: Analogies (15 mins)
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5.11: Etch A Sketch: How to Use Sketching in User Experience Design (22 mins)
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5.12: How to Select the Best Idea by the end of an Ideation Session (25 mins)
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5.13: 14 Barriers to Ideation – and How to Overcome Them (29 mins)
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5.14: Exercise and Discussion: Share Your Reflections on Ideation (9 mins)
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5.15: Build Your Portfolio Project: Ideate (14 mins)
Lesson 6: Prototype and Test
To be scheduled. Estimated time to complete: 4 hours 29 mins.
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6.1: The Key Benefits of Prototyping (14 mins)
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6.2: Design Thinking: Get Started with Prototyping (46 mins)
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6.3: Prototyping in Design Thinking: How to Avoid Six Common Pitfalls (22 mins)
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6.4: What Kind of Prototype Should You Create? (24 mins)
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6.5: Prototyping: Learn Eight Common Methods and Best Practices (31 mins)
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6.6: Don’t Build It, Fake It First – Prototyping for Mobile Apps (13 mins)
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6.7: Test Your Prototypes: How to Gather Feedback and Maximise Learning (29 mins)
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6.8: How to Get More Honest Feedback in User Testing (16 mins)
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6.9: Heuristic Evaluation: How to Conduct a Heuristic Evaluation (14 mins)
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6.10: Unmoderated Remote Usability Testing (URUT) - Every Step You Take, We Won’t Be Watching You (13 mins)
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6.11: From Prototype to Product: Ensuring Your Solution is Feasible and Viable (28 mins)
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6.12: Prototyping Process (6 mins)
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6.13: Build Your Portfolio Project: Prototype and Test (20 mins)
Lesson 7: Course Certificate, Final Networking, and Course Wrap-up
To be scheduled.
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7.1: Get Your Course Certificate (1 min)
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7.2: Course Evaluation (1 min)
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7.3: Continue Your Professional Growth (1 min)
How Others Have Benefited
Reid Dickson, United States
“The course is very comprehensive and offers a good balance of mediums to learn from.”
Jenna Franklin, United States
“I enjoyed all of the tools available for download. It helped me easily share this information with others who were interested in design thinking.”
Gillian Tyler, Australia
“There were lots of real world examples particularly from the instructors' work.”
How It Works
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Lessons are self-paced so you’ll never be late for class or miss a deadline.
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Use your new skills in your existing job or to get a new job in UX design. Tap into our community to help you.
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Advance my career nowFrequently Asked Questions
When I finish a course, do I have to pay extra to get my certificate?
Can I take more than one course at a time?
With a Student membership, you can take a maximum of two courses at the same time. You can still take as many courses as you would like – free of extra charges – just as long as you finish or drop them so that you don’t have more than two ongoing courses.
I missed the enrollment, and now the course is closed. What can I do?
Don't worry if you missed the course. We will re-run it shortly. One of the reasons we continually open and close courses is in order to control the classroom size.
Networking is a large part of our value proposition, so we want just the right number of people inside the courses. That is also why we display the "XX % percent booked" on our course icons.
Do I have to be online at an exact time to study?
No. You can set your own study schedule. There are no "live sessions" since we have members from all timezones around the world. We are a truly global community.
Thus, once you are enrolled, you can take all the time to complete a given course. Every "classroom" in each course will never close, so you’ll have permanent access to your classmates and your course material (as well as your own answers).
Will I receive a Course Certificate?
Yes. You will get a digital industry-recognized course certificate every time you complete a course. Certificates never expire and can be saved as a .jpg file, so it's easy to be shared. Also, there is no limit to how many certificates you can earn during your membership.
You can see an example of a Course Certificate at the bottom of the Course Catalogue.
I have answered questions in a lesson; when will they be marked/graded?
I have updated my name, but my course certificate is not updated — how can I change it?
I have started my course later than the specified date, are my answers still going to be marked?
Sure! We will be marking all your answers for as long as you are an active member.
How are courses graded?
For how long will I have access to the course materials?
You will have access to the course materials for the entire duration of your membership. So, if you pay for a one-year membership, you will have access for one year. Renewing your membership for a second year means you will have access to one more year, and so on.
New lessons are starting before I have completed the previous lesson(s). Am I going to be locked out of these unfinished lessons?
No, you will not be locked out of any lesson or course. You will have access to all course materials throughout your membership, so there is no pressure to keep at the same pace as the specified lesson release dates.
All we recommend is that you try to stick to the same schedule as other participants. The reason is they may have moved on to other lessons, thereby meaning you could miss out on the social aspects of the course(s).
Do I have a specific date to award my certificates?
No, you can generate your certificate as soon as you score at least 70% of the total course points.
When will I receive my Course Certificate?
Course certificates will be given to participants when they have scored more than 70% or more of the total course points. For example, if a course contains ten lessons each with ten questions, you will receive a course certificate when the instructor has awarded you at least 70 points (70% of the total course points).
There is no specified time that certificates will be awarded — instead, they are given to participants as and when they have answered all questions, even if this is long after the official end date.
How do I add my Certificate to my LinkedIn profile?
- Log in to your LinkedIn account, then go to your profile.
- On the right, in the Add profile section dropdown, choose Background and then select the + next to Licenses & Certifications.
3. In the following fields add:
- Name – Course name
- Issuing organization – The Interaction Design Foundation
- Check the field “This credential does not expire”
- Issue date - Input the date written on your certificate (e.g., May 2021)
- Credential ID – Your membership ID number (it's written on your certificate)
- Credential URL: Input the certificate URL provided on your course page
4. Click the Save button.
Congratulate yourself! Earning the certificate is a great accomplishment and now you can share it with the world!
How do I add the Interaction Design Foundation Membership Certificate to my LinkedIn Profile?
- Log in to your LinkedIn account, then go to your profile.
- Bellow your profile description,in the Add profile section dropdown, choose Background and then select the + next to Licenses & Certifications.
3. In the following fields add:
- Name – Membership Certificate
- Issuing organization – The Interaction Design Foundation
- Check the field “This credential does not expire”
- Issue date - Input the date when you joined our community (e.g., May 2019)
- Credential ID – Your membership ID number (it's written on your certificate)
- Credential URL: Input the certificate URL provided on your profile page
4. Click the Save button.
How much will I have to pay for the courses?
After you pay for your membership, you can take as many courses as you want with no additional costs. There are no further charges on top of the membership fee.
Do you provide mostly beginners' or more advanced courses?
How long does it take to complete a course?
You will need approximately 5-8 hours to complete one lesson. Each course has between 3 and 16 lessons.
Once enrolled in a course, you will gain access to a new lesson each week, which you are free to complete without any deadlines and no end date, either.