Course Description

Course Content and Goals

The overall goal of this Design Thinking course is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design Thinking helps you and your team develop practical and innovative solutions for your problems. Design Thinking is a human-focused, prototype-driven innovative design process. In this course, you will develop a solid understanding of the fundamental phases and methods in Design Thinking, and you will learn how to implement your newfound knowledge in your professional work life.

Some of the world’s leading brands, such as Apple, Google, Samsung, and GE, have rapidly adopted the Design Thinking approach and Design Thinking is being taught at leading universities around the world, including, Stanford, Harvard and MIT.

Design Thinking methods and strategies belong at every level of the design process. However, Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. So, why call it Design Thinking? What’s special about Design Thinking is that designers and designers’ work processes can help us systematically extract, teach, learn and apply these human-centred techniques to solve problems in a creative and innovative way — in our designs, in our businesses, in our countries, in our lives.

That means that Design Thinking is not only for designers, but it’s for creative employees, freelancers and business leaders who seek to infuse an approach to innovation that is powerful, effective, and broadly accessible, that can be integrated into every level of an organization, product, or service to drive new alternatives for business and society.

The Benefits - You will learn:

  • The fundamental phases of Design Thinking: Empathise, Define, Ideate, Prototype, and Test.
  • Practical Design Thinking methods including lots of templates that will empower you to easily apply Design Thinking methods in your daily work life. For example, step by step user-centered research techniques, innovative ideation methods as well as prototyping and testing methods.
  • Why you should use Design Thinking and why it is more effective than traditional business methods when the goal is innovation and great design in a business environment.
  • How to initiate a new working culture based on a user-centric approach, empathy, ideation, prototyping, and playful testing. A great deal of design still takes a top-down approach; specified, or determined in ways that do not involve iterative engagement with clients, customers, or end-users.
  • Ethnographic and analysis methods, which differ from classical market research, such as interviews, focus groups and surveys.
  • Early and fast prototyping as well as testing methods that will help you reduce risks and accelerate organisational learning. This is especially important if you are responsible for the introduction of new products and services.
  • To work through a complete Design Thinking project. We encourage you to engage in your own Design Thinking process as well by researching and experimenting with the ideas and techniques as the application of Design Thinking is extremely practical, and certain insights into the usefulness of techniques and phases will only be evident once you experience them.
  • Examples and Case Studies: We will give you lots of examples; we will go into case studies, videos and other useful material, which will help you dive further into Design Thinking.

Learn, Apply and Work with a Global Team of Professionals

In this course, you will be part of a global multidisciplinary team. The other course participants are people from diverse professional backgrounds from all over the world. We encourage you apply what you learn in each lesson to your work projects and experimenting in your own way. We also encourage you to tell about your experiences as you practically apply what you have learnt, engaging and positively contributing to discussions with course participants. Design Thinking by its own very nature, reveals new and insightful scenarios and outcomes which are enhanced by sharing. It’s a social and collaborative approach, which thrives on principles of community, and collective experience. You will work together to improve your skills and understanding. Joining this course is a great chance to learn, grow, and network with peers across the planet.

Recommended Background: Who Should Enroll?

Design Thinking is an approach that can be applied by anyone who is interested in improving or inventing a given product, service, process, experience, architecture, or strategy.

Being a great designer requires years and years of education and working as a dedicated professional. However, Design Thinking, as an innovative problem-solving approach, does not. We believe that innovation and problem solving is a skill that can be learned and that is of importance in all aspects of business and can be plugged into the following careers:

  • UX designers, web designers, industrial designers, service designers, exhibit designers, visual communication designers, and architects.
  • Engineers.
  • Marketing professionals.
  • Executives and senior business leaders.
  • Decision makers in R&D of products, services, systems, and experiences.
  • Professors, lecturers and students.

Industry-trusted Course Certificate

You earn an industry-trusted Course Certificate once you complete the course - even if you finish the course after the official end date. In other words, as long as you have enrolled in the course you will always be able to finish it and to get a course certificate. You will also have permanent access to the course material, your answers and the discussions.

Course Certificates from the IDF are verifiable and trusted by industry leaders. You can highlight them on your resume, CV, LinkedIn profile or your website.

Course Certificate

Our courses and Course Certificates are trusted by these industry leaders, who have taken up company memberships with the IDF:

Accenture Adobe GE Philips SAP