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Brainstorming is a group activity where  people come together to share ideas and  
think creatively to solve problems or  generate new concepts.
The goal is to encourage free thinking and creativity without judgment or criticism,
allowing participants to share any idea that comes to mind
no matter how unconventional or seemingly impractical.
The aim is to *spark creativity and explore various possibilities*
which can later be refined or combined to develop more practical or innovative solutions.

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Brainstorming sessions often involve structured or unstructured discussions,
note-taking or visual aids to capture and organize the ideas generated by the group.
So, how can you structure a brainstorming session?
Define the goal. Clearly outline the problem or objective.
Create a diverse group. Gather people with varied perspectives.
Encourage participation and free thinking. Generate ideas without criticism.
Build on ideas. Combine, refine or expand on suggested thoughts.
Set a time limit.  Keep the session focused and efficient.

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And lastly, document and evaluate. Record all ideas and assess their feasibility later.
You can spend some time after the session to categorize, reduce and analyze.