WEBVTT

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How do Gestalt Principles apply to typography?
This is really important to note, that continuation is essential for typography
because I see this all the time where designers want to be clever.
And here on the left-hand side, we have some right-aligned and left-aligned type which are living back to back,
and we know from the hue structure that we're intended to read this as 'Back To School Sale',
but this is not how we're going to read it. Because of continuation,
we are following a baseline, as this example in Latin text.

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So, we don't read 'Back To School Sale'; we read 'Back School To Sale',
which completely disrupts the message.
So, instead of doing something like this, think through continuation.
The example on the right-hand side makes way more sense and will not disrupt our legibility or readability
because we're following continuation, thinking about that baseline.
And continuation can also create a beautiful implied motion.
So, here we can use this in a really expressive way, following this line.
'They gracefully descend the stairs to arrive at the party.'

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That adds just a little bit more social meaning for us.