WEBVTT

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There is something called
esthetic usability effect, which means that if something looks good,
it's not really perceived by people as being more usable, even if it's not.
So those visuals are important and we really, really need to keep that in mind.
A lot of the users have now become very tech savvy.
A lot of the people, you know, using apps and using websites have been using them
for 15 or 20 years now, and they are very skilled.

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So they understand the typical patterns.
They know that checkout icons should be in the top right corner.
They know how a good logging and registration works.
So all things like that
are kind of predetermined and there's pretty little innovation here.
So you can do research to test the viability of the product.
There isn't really much way to innovate and user interface.
The visuals can be the differentiator.
And of course we can use a design system like material design, but that would be

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a horrible world to live in because those apps would be all looking
boring and soulless and people want that design.
That's why people buy Apple products, among other things, because they look good
and they are different than everything else, at least sometimes.
So people buy with their eyes and we really need to remember that.