WEBVTT

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To create great user experiences.
UX design teams use a five phase process:
Empathize, define, ideate,
prototype and test.
In the empathize phase, teams explore
the problem they're trying to solve with the product.
User researchers conduct interviews with people affected by the problem
and review existing knowledge of the issue.
The stage is about knowing what needs to be solved and why.

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At the defined stage, user researchers turn their knowledge
into a research plan and conduct more targeted tests.
They'll learn more about their users and what they're currently doing
to solve the problem.
Then they'll put their findings into deliverables.
Tools for the UX designers to reference when they start designing solutions.
These include: user Journey Maps, to show how users try and solve the problem and present.
Personas, which are details of typical users.

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Affinity Diagrams of what those users think, feel, see and do.
And "How might we" statements that list the problem teams are trying to solve with the product.
In the ideate phase, teams ensure everyone has a shared understanding of the problem.
Someone will then lead a brainstorming session
where the team will consider solutions for the first time.
The team will come up with as many ideas as possible,
even if they're silly sounding or impractical.
Afterwards, they will evaluate the options and choose the most viable

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and effective solutions from those ideas.
In the prototyping phase, the UX designers turn those design ideas
into testable prototypes.
These prototypes could be low fidelity, digital prototypes or even paper prototypes.
The UX designers will do their best to make sure the product is intuitive to use
and make multiple versions of those design ideas.
In the test phase, researchers
get participants to test the prototype and get feedback.

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From that they deliver usability test reports to the designers.
Who then make new prototypes based on that feedback.
products will get increasingly polished and refined with cycles of testing
until a final design is settled on.
Then the design will be developed and shipped.
You think it's all over here, but not quite.
Product development is cyclical and non-linear.
The product can still be revamped based on real user feedback,
and in that revamp you may repeat some or all of the design phases.

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New information could even set development right back to the planning stage once again.