I'd like to talk a little bit about some future-facing type of patterns. This is 3D flip – having that playfulness through animation, through motion graphics, through swipe gestures that kind of add a little bit more interest to the UI and make it feel a little more like a real experience. The other one that's related to this in that kind of animation and playfulness area is
*buttonless transitions* – so you swipe and there is no button; it sort of reloads and brings you fresh content, or in this case little micro videos. The other one, of course, is *voice* – having more speech recognition and more speech interfaces and speech inputs. And finally it's *AR* – so, like Ikea's augmented reality or Amazon's – you know – where you can build out small things like the measuring tape that's built into Apple phones, for example.
We are moving into an opportunity space where we have service-powered mobile experiences. So, we are already in that – so, so many services and products. What that means is that you should understand *service design*, because mobile is a platform or a trigger to services, and if you just use a product-centric lens, you're going to miss out on some of the wonderful tools and techniques that service design brings.
The second big trend is *ecosystem-enabled*. And ecosystem thinking is also part of service design, is like thinking about your entire, not just the app as it sits in this little task, this lonely task space, but how it *interconnects* to its environment and to other actors and to other devices or other information – whatever it might be. The next one is *IoT* (Internet of Things) or *device-to-physical experience*. That has already started; that will continue – so, looking for opportunities where your
device can operate or connect to a physical experience or another product. And, finally, it's *immersive meshed realities*. What I mean by immersive is through AR, through VR, through mixed reality, through a blend of AR and VR, through holograms, through telepresence, through tele-immersion, but controlled by your *phone*. I think the phone is essentially the operating system now
that will dictate other experiences.