WEBVTT

00:00:00.000 --> 00:00:32.889
And my favorite example of this is – has anyone ever heard,
especially someone who is maybe older say,
'Hey, I need to look something up at *the Google*.
I need to go to The Facebook.'?
And there's been jokes about it and memes and people sort of laugh about that.
But if you really break down what they're trying to say there,
what happens is that, what's the mental model of someone who is maybe 100 years old
when they need to go and look something up?
What do they do? They go to *the library*.
They're going to a physical place.

00:00:32.889 --> 00:00:50.475
So, the mental model of the search for knowledge
involves *going somewhere*. And so, it makes sense that
when they're talking about Google, they're going to go to 'the Google'.
It's the mental model of how *they* search for information.
So, they go to *cyberspace*; it's a place they go.