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The big question – *why design with data?*
There are a number of benefits, though,  to quantitative methods.
We can get a better understanding of our design issues  because it's a different way of looking at the issues.
So, different perspectives  often lead to better understanding.
If you're working in project teams or within  organizations who really don't have

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a good understanding of *qualitative methods*,
being able to supplement those with quantitative research is
very important. You might be in a big organization  that's very technology-focused.
You might just be in a little team that's technology-focused,  or you might just be working with a developer
who just doesn't get qualitative research. So,  in all of these cases, big, small and in between,
having different tools in your bag is  going to be really, really important.
We can get greater confidence in our  design decisions.

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Overall, that means that we are making much more *persuasive  justifications* for design choices.