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People from around the world show their support for our mission to give away world-class educational materials for free! Send us yours!

Universal access to high quality education is key to the building of peace, sustainable social and economic development, and intercultural dialogue.

Sponsoring the Interaction Design Foundation (IDF)

Here at the Interaction Design Foundation we are very proud that the world’s leading technology designers, professors, and bestselling authors are willing to join forces with us to provide free online access to top-grade educational materials. For everyone, everywhere. From New York to New Delhi. Rich and poor. In academia and in industry.

However, creating and providing top-grade educational materials on this scale is a cost-intensive mission. And since we insist that our millions of readers get free access—we need sponsors.

SAP’s sponsorship

We are delighted to announce that our mission has gained sponsorship from SAP—the world’s leader in business software (NYSE: SAP).

SAP believes that our top-grade educational materials can be of great value to designers of IT systems in both industry and academia and wishes to help us make these materials freely available and accessible to everyone around the world.

SAP, with their focus on business software,� are particularly interested in helping to educate technology designers so that they can design products that are more efficient, productive, and pleasurable to use. SAP’s sponsorship is an expression of their genuine wish to improve the design, function, and usability of technology on a global scale. Put simply: businesses run better through better designed technology.

The role of sponsors—Academic freedom and rights in an open and independent organization

Our search for sponsorship is inspired by and based on the way in which companies sponsor academic conferences and professional associations: it’s all about involving industry while maintaining academic freedom.

This philosophy is exemplified by our first main sponsor, SAP, which supports academic freedom and rights with regard to Interaction Design Foundation's publications. SAP does not wish to exert any editorial influence over any content produced and published by The Interaction Design Foundation. The Interaction Design Foundation maintains an open organization, independent of industry and competition.

SAP actively encourages support for The Interaction Design Foundation from all interested companies and universities.

SAP and IDF - concrete initiatives

As part of the sponsorship, IDF will collaborate closely with the SAP User Experience Community on educational initiatives — both for SAP employees and for the whole world. IDF will also team with the SAP University Alliances program to help its members create learning material that promotes simpler, more innovative and efficient product design. Working with more than 1,300 universities worldwide using SAP solutions in the classroom, SAP University Alliances plans to bring IDF content to these institutions. The initiative includes a bicycle tour to major metropolitan areas in Europe, North America, Africa, Asia and the Middle East, where IDF and SAP University Alliances representatives will raise awareness by delivering IDF's free materials to universities and software design companies.

More on the tour at: SAP University Alliances and the Interaction Design Foundation

Examples of what the Interaction Design Foundation offers its sponsors


Sponsorship Level

There are three sponsorship levels for companies who wish to sponsor the Interaction Design Foundation, based on the level of annual sponsorship:

  1. Main Sponsor;
  2. Supporting Sponsor;
  3. Other Contributor.

Main sponsors have more prominent exposure than other sponsors, reflecting their greater investment.

The Interaction Design Foundation will consult main sponsors concerning proposals for sponsorship from direct competitors and will refrain from any agreement with a sponsor if the main sponsor considers such sponsorship inappropriate. This is a privilege given only to the main sponsors.

Want to know more?

Please get in touch with us if you are a potential sponsor, for example:

  1. A philanthropist who is interested in supporting free and open educational initiatives.
  2. A senior executive from a major software or design company.
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Knowledge wants to be free!

People from around the world show their support for our mission to make world-class educational materials available for free. It's all about the Democratization of Knowledge

Alexis from France.

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Alexis from France.
Ingrid from Norway.

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Ingrid from Norway.

The Interaction Design Foundation's Mission

The IDF is the global community for the world's best designers and this is what we do:


We produce top-grade open source educational materials by the world's design elite. Through free and open access to top-grade educational materials on how to design technology, we educate millions of technology designers on how to make more people-oriented and easy-to-use technology - like websites, household appliances, software applications, and mobile devices.


We advocate great design through our social media reach of 2 million people every month as well as initiatives like our 30,000 mile bike tour with weekly stops, university pep rallies, and a great media coverage. For us, advocating great design is a battle against frustrating, time-consuming, and poorly designed technology that drains our productivity, dignity, and sometimes our sanity. Better design of technology will improve everyone's quality of life.


We facilitate Local Groups of learning and career advancement. With 464 Local Groups in 90 countries, we enable designers to meet up, learn, discuss and become inspired. Our Local Groups is a great place to meet your future employer, employee, client or friend.


Through our paid services, like online instructor-led courses, we help lower the cost of design education globally. We  help other designers hone their skills through education, network, and career development. We believe that design education - of Ivy League quality - should be financially accessible to everyone so we continually expand our curriculum, maintain low membership costs and thus strongly live after the UNESCO statement, "Universal access to high quality education is key to the building of peace, sustainable social and economic development, and intercultural dialogue"


Through our corporate training programs we help corporates take advantage of great design - both to the benefit of their customers as well as their revenue. "Businesses run better on better designed technology", as we say. Just take a quick look at Apple's stock performance for some living proof of the business impact of great design.


We foster synergy between academia and high-tech companies. We mix top professors from Stanford, MIT, Cambridge, etc. with elite industry designers from Google Research, Apple, IBM Research, etc. And together we produce top-grade and open source learning materials to the benefit of both industry and academia all over the world.


We provide aid for educational institutions and companies in developing countries by giving them free access to materials that otherwise would be out of their financial reach. 20 % of our readers are from developing countries, and the number is increasing exponentially. Education is the single most powerful way to lift people out of poverty.


We modernize the publishing industry by building a conceptual, legal, editorial, and technical platform for the publication of first-rate online material in a world where 1) people prefer free content over paid content for reasons of both time and money 2) the physical book is being outmanoeuvred by the e-book 3) authors prefer that publishers use technology to maximize readership and not use it to limit readership as in the case of paywalls.


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