About The Interaction Design Foundation

Press kit

We have compiled a press kit

Contact info

Editor-in-Chief: Mads Soegaard
Email: rikke.friis.dam@interaction-design.org
Online contact form

Postal address

The Interaction Design Foundation
Chr. Molbechs Vej 4
DK-8000 Aarhus C.



Contributing authors are from MIT, Stanford University, Google, IBM, SAP, Microsoft, Cambridge University, Stockholm University, Yahoo, Carnegie Mellon University, and many more companies and universities.

The Interaction Design Foundation

The Interaction Design Foundation is a ten year old, transformative, non-profit community focused on educating, informing and stimulating design professionals and students, as well as providing first grade curricular and training materials for universities and professional corporations around the globe.

The organization has created a powerful online, self-paced course and community platform, allowing design enthusiasts all over the world to learn from their mentors and network with peers in their own time. Members of the community can work towards career advancement via a blend of video lessons, eBooks, textbooks, design encyclopedia, membership forums and global design events, as well as via high-level, curated social media content.

IDF provides anytime/anywhere access to these materials, developed in collaboration with top tier Universities, Companies, Authors and Thought Leaders from Stanford, Cambridge, Harvard, MIT, SAP Labs, IBM Research, and with such noted authors as: Clayton Christensen, Don Norman, Alan Dix, Steve Mann, Eric von Hippel and Tom Erickson.

Each day tens of thousands of students and professional designers from various disciplines (web design, product design, user experience, software development, visual design, graphics) access and engage with IDF's educational resources on a common quest... to design a better world, in agreement with the UNESCO statement, "Universal access to high quality education is key to the building of peace, sustainable social and economic development, and intercultural dialogue."


The Executive Board

The Executive Board oversees and guides the overall direction of the Foundation. The composition of the board reflects our mission of serving both industry and academia.


Share the Knowledge Tour

We are so committed to our mission statement of evangelizing what great design can do for humankind as well as our mission to lower the cost of education globally that we started a 30,000 mile bike tour. We partnered with SAP/SAP University Alliances og engaged Max, our intrepid biker, to take on the daunting task pedal the whole way around the globe - one lonely mile at a time. We wired Max with lots of high-tech equipment to track his every move and even loaded him up with a full-size foldable canoe on a trailer so he could cross waterways.

Each week, Max made media stops at local universities and tech companies where he could meet the local press. These tour stops made headlines and Max was often met with pep rallies at universites and even a police escort of three cars at Notre Dame University. Here is an example media coverage from Forbes Magazine - including a statement from the Danish Minister for Trade and Investment.


The Interaction Design Foundation's Mission

The IDF is the global community for the world's best designers and this is what we do:


We produce top-grade open source educational materials by the world's design elite. Through free and open access to top-grade educational materials on how to design technology, we educate millions of technology designers on how to make more people-oriented and easy-to-use technology - like websites, household appliances, software applications, and mobile devices.


We advocate great design through our social media reach of 2 million people every month as well as initiatives like our 30,000 mile bike tour with weekly stops, university pep rallies, and a great media coverage. For us, advocating great design is a battle against frustrating, time-consuming, and poorly designed technology that drains our productivity, dignity, and sometimes our sanity. Better design of technology will improve everyone's quality of life.


We facilitate Local Groups of learning and career advancement. With 465 Local Groups in 90 countries, we enable designers to meet up, learn, discuss and become inspired. Our Local Groups is a great place to meet your future employer, employee, client or friend.


Through our paid services, like online instructor-led courses, we help lower the cost of design education globally. We  help other designers hone their skills through education, network, and career development. We believe that design education - of Ivy League quality - should be financially accessible to everyone so we continually expand our curriculum, maintain low membership costs and thus strongly live after the UNESCO statement, "Universal access to high quality education is key to the building of peace, sustainable social and economic development, and intercultural dialogue"


Through our corporate training programs we help corporates take advantage of great design - both to the benefit of their customers as well as their revenue. "Businesses run better on better designed technology", as we say. Just take a quick look at Apple's stock performance for some living proof of the business impact of great design.


We foster synergy between academia and high-tech companies. We mix top professors from Stanford, MIT, Cambridge, etc. with elite industry designers from Google Research, Apple, IBM Research, etc. And together we produce top-grade and open source learning materials to the benefit of both industry and academia all over the world.


We provide aid for educational institutions and companies in developing countries by giving them free access to materials that otherwise would be out of their financial reach. 20 % of our readers are from developing countries, and the number is increasing exponentially. Education is the single most powerful way to lift people out of poverty.


We modernize the publishing industry by building a conceptual, legal, editorial, and technical platform for the publication of first-rate online material in a world where 1) people prefer free content over paid content for reasons of both time and money 2) the physical book is being outmanoeuvred by the e-book 3) authors prefer that publishers use technology to maximize readership and not use it to limit readership as in the case of paywalls.


IDF Local Groups around the world


Continent Managers

The Continent Managers are responsible for managing the Local Groups on each continent with the help of Country Managers and Local Leaders



North America

South America




Country Managers

The Country Managers are responsible for managing the Local Groups in their respective countries with the help of the Local Leaders in that country.
















United States

United Arab Emirates




United Kingdom










Webdesign team

Our three house designers (listed below) are continually improving the IDF website and community platform. If you have suggestions for improvement, criticism, comments, bugs, problems, etc, we would love to hear from you. You can simply write an email to webdesign@interaction-design.org and the three of us will receive it. Thanks a lot!


The Editorial Board

John M. Carroll

Picture of John M. Carroll.

John M. Carroll is Edward Frymoyer Chair Professor of Information Sciences and Technology at the Pennsylvania State University. His research interests includ

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Erik A. Stolterman

Picture of Erik A. Stolterman.

Erik Stolterman is Professor of Informatics and Department Chair in the School of Informatics and Computing, Indiana University, Bloomington. Stolterman's main

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Margaret M. Burnett

Picture of Margaret M. Burnett.

Margaret Burnett is a Professor of Computer Science at the School of Electrical Engineering and Computer Science at Oregon State University. Her current researc

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Robert Fabricant

Picture of Robert Fabricant.

Robert Fabricant is the Vice President of Creative for frog design where he leads frog's efforts to expand the impact of design into new markets and industries.

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Online Development Board

Lars Hult

Picture of Lars Hult.

Lars Hult is a business innovation manager, interaction designer and researcher at SICS East in Sweden. Main areas of expertise include product and service de

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Olga Werby

Picture of Olga Werby.

Olga Werby, Ed.D., has a Doctorate from U.C. Berkeley with a focus on designing online learning experiences. She has a Master's degree from U.C. Berkeley in Edu

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Mads Soegaard

Picture of Mads Soegaard.

I am Founder of the Interaction Design Foundation. Previously, I've worked at The Danish National Technological Institute working with research in industry

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Legal Advisory Board

Martin von Haller Groenbaek

Picture of Martin von Haller Groenbaek.

Martin von Haller Groenbaek is partner at BvHD law firm and a leading Scandinavian IT-lawyer and a partner and co-founder of law firm Bender von Haller Dragsted

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Knowledge wants to be free!

People from around the world show their support for our mission to make world-class educational materials available for free. It's all about the Democratization of Knowledge

Alexis from France.

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Alexis from France.
Ingrid from Norway.

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Ingrid from Norway.

Our Donor Hall of Fame

We can't run the site without help from generous donors.
The most generous donors from the donor hall of fame:


Funding and Business Model

We are financially self-sustaining and healthy. We are however not profit-driven and re-invest every dollar in our operations.

Detailed budgets...

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