May 20

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New Riders Press

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Examples of published books

Horton, Sarah (2005): Access by Design: A Guide to Universal Usability for Web Designers. New Riders Press

Saffer, Dan (2006): Designing for Interaction: Creating Smart Applications and Clever Devices. New Riders Press

Wodtke, Christina (2002): Information Architecture: Blueprints for the Web. New Riders Press

Mulder, Steve and Yaar, Ziv (2006): The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web. New Riders Press

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

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URL: http://www.interaction-design.org/references/publishers/new_riders_press.html
May 20

The moment clients realize that revisions are not an all-you-can-eat buffet, suddenly they realize they are not hungry.

-- Lester Beall

 
 

Featured chapter

Read the fascinating history of Wearable Computing, told by its father, Steve Mann

Read Steve's chapter !

 
 

Help us help you!