It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
-- Steve Jobs, 1998
The following articles are from "Theory & Science":
Bone, John D. (2005): The social map and the problem of order: A re-evaluation of 'Homo Sociologicus'. In Theory & Science, 6 (1) .
Give us your opinion! Do you have any comments/additions
that you would like other visitors to see?
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
-- Steve Jobs, 1998