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International Journal of Advertising

Publisher
Warc
Website
Periodicity

Articles

Lichtlé, Marie-Christine (2007): The effect of an advertisement’s colour on emotions evoked by an ad. In International Journal of Advertising, 26 (1) pp. 37-62. https://www.internationaljournalofadvertising.com/ArticleViewer.aspx?ID=84674

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New to UX Design? We’re Giving You a Free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

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310,704 designers enjoy our newsletter—sure you don’t want to receive it?